Geomarketing : methods and strategies in special martketing / / Gerard Cliquet ; [Translated by Eugene Hughes].
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| Superior document: | Geographical information systems series |
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| Year of Publication: | 2006 |
| Edition: | 1st ed. |
| Language: | English French |
| Series: | Geographical information systems series.
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| Online Access: | |
| Physical Description: | 327 p. :; ill. |
| Notes: | English translation of: Le geomarketing : methodes et strategies du marketing spatial published by Hermes Science/Lavoisier in 2002. |
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Table of Contents:
- pt. 1. Consumer behavior and geographic information
- pt. 2. Retail location and geographic information
- pt. 3. Marketing management and geographic information.