Communicating COVID-19 Effectively in Malaysia : : Challenges and Recommendations.
Malaysia was initially lauded for its ability to combat the first few waves of COVID-19 but infection spikes since the Sabah state elections in September 2020 and subsequent exponential increases in both infections and deaths in 2021 left the nation reeling. Nationwide vaccination is seen as the onl...
Saved in:
: | |
---|---|
Place / Publishing House: | Singapore : : ISEAS - Yusof Ishak Institute,, 2022. Ã2022. |
Year of Publication: | 2022 |
Edition: | 1st ed. |
Language: | English |
Online Access: | |
Physical Description: | 1 online resource (51 pages) |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
id |
5006893961 |
---|---|
ctrlnum |
(MiAaPQ)5006893961 (Au-PeEL)EBL6893961 (OCoLC)1302012871 |
collection |
bib_alma |
record_format |
marc |
spelling |
Rahman, Serina. Communicating COVID-19 Effectively in Malaysia : Challenges and Recommendations. 1st ed. Singapore : ISEAS - Yusof Ishak Institute, 2022. Ã2022. 1 online resource (51 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Malaysia was initially lauded for its ability to combat the first few waves of COVID-19 but infection spikes since the Sabah state elections in September 2020 and subsequent exponential increases in both infections and deaths in 2021 left the nation reeling. Nationwide vaccination is seen as the only way out of the pandemic.Malaysia's COVID-19 communication strategy was hampered by political machinations and myriad changes in government. The need to shore up favour among the electorate resulted in inconsistent messaging and regular U-turns whenever there was public outrage at arbitrary restrictions. This resulted in confusion on the ground, preventing successful COVID-19 management and containment.Under the current regime, claims to more accessible data have been disputed and doubts have surfaced over data transparency and accuracy. There is an urgent need to ensure convincingly reliable information, as well as to use more engaging messaging on more suitable media.A holistic and effective COVID-19 communication strategy should adopt principles from several communication approaches, resulting in messages that are clear, simple and accessible as well as consistent and credible. Audiences should be segmented so that messages can be better tailored to their needs, with adequate information on the necessary steps to prevent infection and spread. Fake news, misinformation, and disinformation should be constantly tackled and debunked.The Gerai OA and OA Lindungi Komuniti Facebook pages are outstanding examples of grassroots information dissemination channels that effectively provide fact-checked, coherent and accessible information to local communities in languages and on media best-suited to their audiences. Description based on publisher supplied metadata and other sources. Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. Electronic books. Print version: Rahman, Serina Communicating COVID-19 Effectively in Malaysia Singapore : ISEAS - Yusof Ishak Institute,c2022 9789815011319 ProQuest (Firm) https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=6893961 Click to View |
language |
English |
format |
eBook |
author |
Rahman, Serina. |
spellingShingle |
Rahman, Serina. Communicating COVID-19 Effectively in Malaysia : Challenges and Recommendations. |
author_facet |
Rahman, Serina. |
author_variant |
s r sr |
author_sort |
Rahman, Serina. |
title |
Communicating COVID-19 Effectively in Malaysia : Challenges and Recommendations. |
title_sub |
Challenges and Recommendations. |
title_full |
Communicating COVID-19 Effectively in Malaysia : Challenges and Recommendations. |
title_fullStr |
Communicating COVID-19 Effectively in Malaysia : Challenges and Recommendations. |
title_full_unstemmed |
Communicating COVID-19 Effectively in Malaysia : Challenges and Recommendations. |
title_auth |
Communicating COVID-19 Effectively in Malaysia : Challenges and Recommendations. |
title_new |
Communicating COVID-19 Effectively in Malaysia : |
title_sort |
communicating covid-19 effectively in malaysia : challenges and recommendations. |
publisher |
ISEAS - Yusof Ishak Institute, |
publishDate |
2022 |
physical |
1 online resource (51 pages) |
edition |
1st ed. |
isbn |
9789815011326 9789815011319 |
genre |
Electronic books. |
genre_facet |
Electronic books. |
url |
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=6893961 |
illustrated |
Not Illustrated |
oclc_num |
1302012871 |
work_keys_str_mv |
AT rahmanserina communicatingcovid19effectivelyinmalaysiachallengesandrecommendations |
status_str |
n |
ids_txt_mv |
(MiAaPQ)5006893961 (Au-PeEL)EBL6893961 (OCoLC)1302012871 |
carrierType_str_mv |
cr |
is_hierarchy_title |
Communicating COVID-19 Effectively in Malaysia : Challenges and Recommendations. |
marc_error |
Info : Unimarc and ISO-8859-1 translations identical, choosing ISO-8859-1. --- [ 856 : z ] |
_version_ |
1792331062354903040 |
fullrecord |
<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03212nam a22003613i 4500</leader><controlfield tag="001">5006893961</controlfield><controlfield tag="003">MiAaPQ</controlfield><controlfield tag="005">20240229073845.0</controlfield><controlfield tag="006">m o d | </controlfield><controlfield tag="007">cr cnu||||||||</controlfield><controlfield tag="008">240229s2022 xx o ||||0 eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9789815011326</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9789815011319</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(MiAaPQ)5006893961</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(Au-PeEL)EBL6893961</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1302012871</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">MiAaPQ</subfield><subfield code="b">eng</subfield><subfield code="e">rda</subfield><subfield code="e">pn</subfield><subfield code="c">MiAaPQ</subfield><subfield code="d">MiAaPQ</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Rahman, Serina.</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Communicating COVID-19 Effectively in Malaysia :</subfield><subfield code="b">Challenges and Recommendations.</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1st ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Singapore :</subfield><subfield code="b">ISEAS - Yusof Ishak Institute,</subfield><subfield code="c">2022.</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">Ã2022.</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (51 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Malaysia was initially lauded for its ability to combat the first few waves of COVID-19 but infection spikes since the Sabah state elections in September 2020 and subsequent exponential increases in both infections and deaths in 2021 left the nation reeling. Nationwide vaccination is seen as the only way out of the pandemic.Malaysia's COVID-19 communication strategy was hampered by political machinations and myriad changes in government. The need to shore up favour among the electorate resulted in inconsistent messaging and regular U-turns whenever there was public outrage at arbitrary restrictions. This resulted in confusion on the ground, preventing successful COVID-19 management and containment.Under the current regime, claims to more accessible data have been disputed and doubts have surfaced over data transparency and accuracy. There is an urgent need to ensure convincingly reliable information, as well as to use more engaging messaging on more suitable media.A holistic and effective COVID-19 communication strategy should adopt principles from several communication approaches, resulting in messages that are clear, simple and accessible as well as consistent and credible. Audiences should be segmented so that messages can be better tailored to their needs, with adequate information on the necessary steps to prevent infection and spread. Fake news, misinformation, and disinformation should be constantly tackled and debunked.The Gerai OA and OA Lindungi Komuniti Facebook pages are outstanding examples of grassroots information dissemination channels that effectively provide fact-checked, coherent and accessible information to local communities in languages and on media best-suited to their audiences.</subfield></datafield><datafield tag="588" ind1=" " ind2=" "><subfield code="a">Description based on publisher supplied metadata and other sources.</subfield></datafield><datafield tag="590" ind1=" " ind2=" "><subfield code="a">Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. </subfield></datafield><datafield tag="655" ind1=" " ind2="4"><subfield code="a">Electronic books.</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="a">Rahman, Serina</subfield><subfield code="t">Communicating COVID-19 Effectively in Malaysia</subfield><subfield code="d">Singapore : ISEAS - Yusof Ishak Institute,c2022</subfield><subfield code="z">9789815011319</subfield></datafield><datafield tag="797" ind1="2" ind2=" "><subfield code="a">ProQuest (Firm)</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=6893961</subfield><subfield code="z">Click to View</subfield></datafield></record></collection> |