Lanmarq : : la nueva economia de las marcas latinas analizada por expertos en "branding" /

Lanmarq : : la nueva economia de las marcas latinas analizada por expertos en "branding" / / Gonzalo Brujo ; prologo de John D. Wren.

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Superior document:Coleccion Accion empresarial
VerfasserIn:
Brujo, Gonzalo,
TeilnehmendeR:
Wren, John D.,
Place / Publishing House:Madrid, Espana : : Lid Editorial Empresarial S. L.,, [2014]
Ã2014
Year of Publication:2014
Language:Spanish
Series:Coleccion Accion empresarial.
Online Access:
Physical Description:1 online resource (546 pages) :; illustrations.
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id 5006883319
ctrlnum (MiAaPQ)5006883319
(Au-PeEL)EBL6883319
(OCoLC)1296425345
collection bib_alma
record_format marc
spelling Brujo, Gonzalo, author.
Lanmarq : la nueva economia de las marcas latinas analizada por expertos en "branding" / Gonzalo Brujo ; prologo de John D. Wren.
Madrid, Espana : Lid Editorial Empresarial S. L., [2014]
Ã2014
1 online resource (546 pages) : illustrations.
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Coleccion Accion empresarial
Includes bibliographical references and index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Branding (Marketing)
Marketing Latin America.
Business communication.
Industrial management.
Electronic books.
Wren, John D., writer of foreword.
Print version: Brujo, Gonzalo. Lanmarq : la nueva economia de las marcas latinas analizada por expertos en "branding." Madrid, Espana : Lid Editorial Empresarial S. L., c2014 546 pages Coleccion Accion empresarial. 9788483568316
ProQuest (Firm)
Coleccion Accion empresarial.
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=6883319 Click to View
language Spanish
format eBook
author Brujo, Gonzalo,
spellingShingle Brujo, Gonzalo,
Lanmarq : la nueva economia de las marcas latinas analizada por expertos en "branding" /
Coleccion Accion empresarial
author_facet Brujo, Gonzalo,
Wren, John D.,
author_variant g b gb
author_role VerfasserIn
author2 Wren, John D.,
author2_variant j d w jd jdw
author2_role TeilnehmendeR
author_sort Brujo, Gonzalo,
title Lanmarq : la nueva economia de las marcas latinas analizada por expertos en "branding" /
title_sub la nueva economia de las marcas latinas analizada por expertos en "branding" /
title_full Lanmarq : la nueva economia de las marcas latinas analizada por expertos en "branding" / Gonzalo Brujo ; prologo de John D. Wren.
title_fullStr Lanmarq : la nueva economia de las marcas latinas analizada por expertos en "branding" / Gonzalo Brujo ; prologo de John D. Wren.
title_full_unstemmed Lanmarq : la nueva economia de las marcas latinas analizada por expertos en "branding" / Gonzalo Brujo ; prologo de John D. Wren.
title_auth Lanmarq : la nueva economia de las marcas latinas analizada por expertos en "branding" /
title_new Lanmarq :
title_sort lanmarq : la nueva economia de las marcas latinas analizada por expertos en "branding" /
series Coleccion Accion empresarial
series2 Coleccion Accion empresarial
publisher Lid Editorial Empresarial S. L.,
publishDate 2014
physical 1 online resource (546 pages) : illustrations.
isbn 9788483568323
9788483568316
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.1255 B785 42014
genre Electronic books.
genre_facet Electronic books.
geographic_facet Latin America.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=6883319
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.827
dewey-sort 3658.827
dewey-raw 658.827
dewey-search 658.827
oclc_num 1296425345
work_keys_str_mv AT brujogonzalo lanmarqlanuevaeconomiadelasmarcaslatinasanalizadaporexpertosenbranding
AT wrenjohnd lanmarqlanuevaeconomiadelasmarcaslatinasanalizadaporexpertosenbranding
status_str n
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hierarchy_parent_title Coleccion Accion empresarial
is_hierarchy_title Lanmarq : la nueva economia de las marcas latinas analizada por expertos en "branding" /
container_title Coleccion Accion empresarial
author2_original_writing_str_mv noLinkedField
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