Dead Fish Don't Swim Upstream : : Real Life Lessons in Entrepreneurship.
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| Place / Publishing House: | New York : : Business Expert Press,, 2021. Ã2021. |
| Year of Publication: | 2021 |
| Edition: | 1st ed. |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (228 pages) |
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Table of Contents:
- Cover
- Halftitle
- Title
- Copyright
- Dedication
- Description
- Contents
- Prologue
- Introduction
- Chapter 1: Great Ideas Become Great Businesses
- Chapter 2: Business Planning, Startup Research, and Feasibility
- Chapter 3: Launching a Business Like You Really Mean It
- Chapter 4: Resources and Foundation Building
- Chapter 5: Leadership, and How to Be a Great Business Leader
- Chapter 6: You Need to Learn to Deal With All Sorts of People
- Chapter 7: Money, Investment, and Partnerships
- Chapter 8: Marketing and Market Penetration Strategies That Actually Work
- Chapter 9: Branding Goes Way Beyond a Pretty Logo
- Chapter 10: Sales Are Your Mainstays to Survival and Growth
- Chapter 11: Evolving Your Business: Capitalizing on Growth and Change
- Chapter 12: Operating Your Business
- Chapter 13: Dealmaking in Your Favor
- Chapter 14: Communications, Networking, and Playacting
- Chapter 15: Business Is a Game Best Played to Win
- Chapter 16: Creating Value and Net Worth
- Chapter 17: Exit Strategies: Getting Out With Money in Your Jeans
- Chapter 18: We Are Only Human: Stories From the Trenches
- About the Authors
- Index
- Adpage
- Backcover.