Corporate reputation : managing opportunities and threats / / edited by Ronald J. Burke, Graeme Martin and Cary L. Cooper.

• Author: ProQuest (Firm)
• TeilnehmendeR: Burke, Ronald J.; Martin, Graeme.; Cooper, Cary L.; ProQuest (Firm)
• Year of Publication: 2011
• Language: English
• Physical Description: xvi, 338 p. :; ill.
• Notes: Includes index.

Table of Contents

• Corporate reputations : development, maintenance, change and repair / Ronald J. Burke
• The meaning and measurement of corporate reputation / Gary Davies
• Measuring the impact of corporate reputation on stakeholder behavior / Manfred Schwaiger ... [et al.]
• Reputation and corporate social responsibility : a global view / Philip H. Mirvis
• Organizational identity, corporate social performance and corporate reputation : their roles in creating organizational attractiveness / Kristin B. Backhaus
• Employer branding, the psychological contract and the delicate act of expectation management and keeping promises / Kerry Grigg
• Managing corporate reputations, strategic human resource management (SHRM) and negative capabilities / Graeme Martin, Paul Gollan and Kerry Grigg
• From applause to notoriety : organizational reputation and corporate governance / Charles McMillan
• The role of the CEO and leadership branding-credibility not celebrity / Julie Hodges
• The role of the news media in corporate reputation management / Craig E. Carroll
• The impact of Web 2.0 and Enterprise 2.0 on corporate reputation : benefits, problems and prospects / Martin Reddington and Helen Francis
• Re-creating reputation through authentic interaction : using social media to connect with individual stakeholders / C.V. Harquail
• Corporate governance and corporate reputation : a disaster story / Thomas Clarke
• Corporate rebranding / Dale Miller and Bill Merrilees
• Repairing damages to reputations : a relational and behavioral perspective / Moonweon Rhee and Robin J. Hadwick.