Make It, Don't Fake It : : Leading with Authenticity for Real Business Success.
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| Place / Publishing House: | Oakland : : Berrett-Koehler Publishers, Incorporated,, 2021. Ã2021. |
| Year of Publication: | 2021 |
| Edition: | 1st ed. |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (146 pages) |
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Table of Contents:
- Cover
- Title Page
- Copyright Page
- Contents
- Dedication
- Foreword
- Introduction
- Chapter One: Some Really Bad Advice
- Chapter Two: So, You Want to Start a Company . . .
- Chapter Three: Becoming a CEO
- Chapter Four: Becoming and Staying an Authentic Brand
- Chapter Five: Get Used to Lonely
- Chapter Six: Airtight
- Chapter Seven: Leader and Loser Both Begin with the Letter L
- Chapter Eight: Way Off the Menu
- Chapter Nine: The Founder's Curse
- Notes
- Acknowledgments
- Index
- About the Author
- About Horn Strategy, LLC.