The Chinese e-Merging Market : : Digital China and Its Social Media Landscape.

The Chinese e-Merging Market : : Digital China and Its Social Media Landscape.

This book is designed to work as a step-by-step guide to the online marketplace environment in China. It provides a detailed overview of the Chinese online market and proposes different strategies available to foreign companies. It contains practical advice, the latest data and relevant links for fu...

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Superior document:The Chinese Market Series ; v.3
:
Krokou, Danai.
Place / Publishing House:New York : : Business Expert Press,, 2021.
Ã2021.
Year of Publication:2021
Edition:2nd ed.
Language:English
Series:The Chinese Market Series
Online Access:
Physical Description:1 online resource (244 pages)
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ctrlnum (MiAaPQ)5006562655
(Au-PeEL)EBL6562655
(OCoLC)1247656374
collection bib_alma
record_format marc
spelling Krokou, Danai.
The Chinese e-Merging Market : Digital China and Its Social Media Landscape.
2nd ed.
New York : Business Expert Press, 2021.
Ã2021.
1 online resource (244 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
The Chinese Market Series ; v.3
Cover -- Half-Title -- Title -- Copyright -- Dedication -- Description -- Contents -- Introduction -- China's E-Tail Revolution: Why China and Why SellOnline -- Online Consumer Behavior in China -- What Do They Value Most? -- How to Market Your Products and Services Online -- The Big Two: We Chat andSina Weibo -- How to Market on WeChat -- How to Market on Weibo -- Tik Tok: A Newcomer -- The Taobao Phenomenon: Can You Beat the Giant? -- How to Sell Online -- Alternative Solutions -- Payment Methods -- Digital Laws and Regulations in China -- Key Strategies for Different Company Types -- Managing Practical Challenges -- The Future of E-Commerce and Technology in China -- The Future of Chinese Retail -- Post-pandemic China and the 5G Battle -- China Going Global -- Final Thoughts and Recommendations -- 2020 Digital China in Numbers -- Useful Links &amp -- References -- Bibliography -- About the Author -- Index -- Adpage -- Backcover.
This book is designed to work as a step-by-step guide to the online marketplace environment in China. It provides a detailed overview of the Chinese online market and proposes different strategies available to foreign companies. It contains practical advice, the latest data and relevant links for further reference that Western SMEs, investors, and entrepreneurs can use to establish their online presence in China.
Description based on publisher supplied metadata and other sources.
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
China.
Electronic commerce.
Electronic books.
Print version: Krokou, Danai The Chinese e-Merging Market New York : Business Expert Press,c2021 9781637420522
ProQuest (Firm)
The Chinese Market Series
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=6562655 Click to View
language English
format eBook
author Krokou, Danai.
spellingShingle Krokou, Danai.
The Chinese e-Merging Market : Digital China and Its Social Media Landscape.
The Chinese Market Series ;
Cover -- Half-Title -- Title -- Copyright -- Dedication -- Description -- Contents -- Introduction -- China's E-Tail Revolution: Why China and Why SellOnline -- Online Consumer Behavior in China -- What Do They Value Most? -- How to Market Your Products and Services Online -- The Big Two: We Chat andSina Weibo -- How to Market on WeChat -- How to Market on Weibo -- Tik Tok: A Newcomer -- The Taobao Phenomenon: Can You Beat the Giant? -- How to Sell Online -- Alternative Solutions -- Payment Methods -- Digital Laws and Regulations in China -- Key Strategies for Different Company Types -- Managing Practical Challenges -- The Future of E-Commerce and Technology in China -- The Future of Chinese Retail -- Post-pandemic China and the 5G Battle -- China Going Global -- Final Thoughts and Recommendations -- 2020 Digital China in Numbers -- Useful Links &amp -- References -- Bibliography -- About the Author -- Index -- Adpage -- Backcover.
author_facet Krokou, Danai.
author_variant d k dk
author_sort Krokou, Danai.
title The Chinese e-Merging Market : Digital China and Its Social Media Landscape.
title_sub Digital China and Its Social Media Landscape.
title_full The Chinese e-Merging Market : Digital China and Its Social Media Landscape.
title_fullStr The Chinese e-Merging Market : Digital China and Its Social Media Landscape.
title_full_unstemmed The Chinese e-Merging Market : Digital China and Its Social Media Landscape.
title_auth The Chinese e-Merging Market : Digital China and Its Social Media Landscape.
title_new The Chinese e-Merging Market :
title_sort the chinese e-merging market : digital china and its social media landscape.
series The Chinese Market Series ;
series2 The Chinese Market Series ;
publisher Business Expert Press,
publishDate 2021
physical 1 online resource (244 pages)
edition 2nd ed.
contents Cover -- Half-Title -- Title -- Copyright -- Dedication -- Description -- Contents -- Introduction -- China's E-Tail Revolution: Why China and Why SellOnline -- Online Consumer Behavior in China -- What Do They Value Most? -- How to Market Your Products and Services Online -- The Big Two: We Chat andSina Weibo -- How to Market on WeChat -- How to Market on Weibo -- Tik Tok: A Newcomer -- The Taobao Phenomenon: Can You Beat the Giant? -- How to Sell Online -- Alternative Solutions -- Payment Methods -- Digital Laws and Regulations in China -- Key Strategies for Different Company Types -- Managing Practical Challenges -- The Future of E-Commerce and Technology in China -- The Future of Chinese Retail -- Post-pandemic China and the 5G Battle -- China Going Global -- Final Thoughts and Recommendations -- 2020 Digital China in Numbers -- Useful Links &amp -- References -- Bibliography -- About the Author -- Index -- Adpage -- Backcover.
isbn 9781637420539
9781637420522
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5548
callnumber-sort HF 45548.325 C6
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=6562655
illustrated Not Illustrated
dewey-hundreds 300 - Social sciences
dewey-tens 380 - Commerce, communications & transportation
dewey-ones 381 - Commerce
dewey-full 381.1420951
dewey-sort 3381.1420951
dewey-raw 381.1420951
dewey-search 381.1420951
oclc_num 1247656374
work_keys_str_mv AT krokoudanai thechineseemergingmarketdigitalchinaanditssocialmedialandscape
AT krokoudanai chineseemergingmarketdigitalchinaanditssocialmedialandscape
status_str n
ids_txt_mv (MiAaPQ)5006562655
(Au-PeEL)EBL6562655
(OCoLC)1247656374
carrierType_str_mv cr
hierarchy_parent_title The Chinese Market Series ; v.3
is_hierarchy_title The Chinese e-Merging Market : Digital China and Its Social Media Landscape.
container_title The Chinese Market Series ; v.3
marc_error Info : Unimarc and ISO-8859-1 translations identical, choosing ISO-8859-1. --- [ 856 : z ]
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