The innovation manual : integrated strategies and practical tools for bringing value innovation to the market / / David Midgley.
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| Year of Publication: | 2009 |
| Language: | English |
| Online Access: | |
| Physical Description: | xii, 316 p. |
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Table of Contents:
- The three challenges of business innovation
- Creating advantage in the minds of many
- Chartering innovation within the organisation
- Selecting, preparing and supporting the right team
- Co-creating the innovation with customers
- Changing the organisation to deliver the innovation
- Building the market for the innovation
- Putting it all together.