The best story wins : : how to leverage Hollywood storytelling in business and beyond / / Matthew Luhn.

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Place / Publishing House:New York : : MJ,, [2018]
2018
Year of Publication:2018
Language:English
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Physical Description:1 online resource (xxix, 130 pages) :; illustrations
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ctrlnum (MiAaPQ)5006448187
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(OCoLC)1235594396
collection bib_alma
record_format marc
spelling Luhn, Matthew, author.
The best story wins : how to leverage Hollywood storytelling in business and beyond / Matthew Luhn.
New York : MJ, [2018]
2018
1 online resource (xxix, 130 pages) : illustrations
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Business communication.
Communication in organizations.
Persuasion (Psychology)
Electronic books.
Print version: Luhn, Matthew. Best story wins : how to leverage Hollywood storytelling in business and beyond. New York : MJ, c2018 xxix, 130 pages 9781642790207
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=6448187 Click to View
language English
format eBook
author Luhn, Matthew,
spellingShingle Luhn, Matthew,
The best story wins : how to leverage Hollywood storytelling in business and beyond /
author_facet Luhn, Matthew,
author_variant m l ml
author_role VerfasserIn
author_sort Luhn, Matthew,
title The best story wins : how to leverage Hollywood storytelling in business and beyond /
title_sub how to leverage Hollywood storytelling in business and beyond /
title_full The best story wins : how to leverage Hollywood storytelling in business and beyond / Matthew Luhn.
title_fullStr The best story wins : how to leverage Hollywood storytelling in business and beyond / Matthew Luhn.
title_full_unstemmed The best story wins : how to leverage Hollywood storytelling in business and beyond / Matthew Luhn.
title_auth The best story wins : how to leverage Hollywood storytelling in business and beyond /
title_new The best story wins :
title_sort the best story wins : how to leverage hollywood storytelling in business and beyond /
publisher MJ,
publishDate 2018
physical 1 online resource (xxix, 130 pages) : illustrations
isbn 9781642790207
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5718
callnumber-sort HF 45718 L846 42018
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=6448187
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.45
dewey-sort 3658.45
dewey-raw 658.45
dewey-search 658.45
oclc_num 1235594396
work_keys_str_mv AT luhnmatthew thebeststorywinshowtoleveragehollywoodstorytellinginbusinessandbeyond
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ids_txt_mv (MiAaPQ)5006448187
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is_hierarchy_title The best story wins : how to leverage Hollywood storytelling in business and beyond /
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