International marketing. / Cause-related marketing in international business : what works and what doesn't?. : Part 1 / / guest editor, Demetrics Vrontis [and four others].
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Place / Publishing House: | [Place of publication not identified] : : Emerald Publishing Limited,, [2020] 2020 |
Year of Publication: | 2020 |
Language: | English |
Online Access: | |
Physical Description: | 1 online resource (200 pages) |
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020 | |a 9781800712096 (e-book) | ||
035 | |a (MiAaPQ)5006423606 | ||
035 | |a (Au-PeEL)EBL6423606 | ||
035 | |a (OCoLC)1227388858 | ||
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050 | 4 | |a HD62.4 |b .I584 2020 | |
082 | 0 | |a 658.049 |2 23 | |
245 | 0 | 0 | |a International marketing. |p Cause-related marketing in international business : what works and what doesn't?. |n Part 1 / |c guest editor, Demetrics Vrontis [and four others]. |
264 | 1 | |a [Place of publication not identified] : |b Emerald Publishing Limited, |c [2020] | |
264 | 4 | |c 2020 | |
300 | |a 1 online resource (200 pages) | ||
336 | |a text |b txt |2 rdacontent | ||
337 | |a computer |b c |2 rdamedia | ||
338 | |a online resource |b cr |2 rdacarrier | ||
588 | |a Description based on print version record. | ||
590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
650 | 0 | |a International business enterprises |x Management. | |
655 | 4 | |a Electronic books. | |
700 | 1 | |a Vrontis, Demetrics, |e editor. | |
797 | 2 | |a ProQuest (Firm) | |
856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=6423606 |z Click to View |