Technology at the margins : how IT meets the needs of emerging markets / / Sailesh Chutani, Jessica Rothenberg Aalami, Akhtar Badshah.

"Remain competitive by offering more accessible, affordable, and relevant information technologies that meet mass-market needs Technology at the Margins demonstrates that by making IT more accessible, affordable, and relevant, new mass markets can be opened. Based on solid insights generated in...

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Bibliographic Details
Superior document:Microsoft executive leadership series ; 22
:
TeilnehmendeR:
Year of Publication:2011
Language:English
Series:Microsoft executive leadership series ; 22.
Online Access:
Physical Description:xxv, 166 p. :; ill.
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