Understanding the professional buyer : what every sales professional should know about how the modern buyer thinks and behaves / / Peter Cheverton, Jan Paul van der Velde.
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| Year of Publication: | 2010 |
| Language: | English |
| Online Access: | |
| Physical Description: | xiv, 191 p. :; ill. |
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| Bibliography: | Includes bibliographical references and index. |
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| ISBN: | 9780749461232 0749461233 9780749461478 (electronic bk.) 0749461470 (electronic bk.) |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Peter Cheverton, Jan Paul van der Velde. |