Performing Metaphoric Creativity Across Modes and Contexts.

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Bibliographic Details
Superior document:Figurative Thought and Language Series ; v.7
:
TeilnehmendeR:
Place / Publishing House:Amsterdam/Philadelphia : : John Benjamins Publishing Company,, 2020.
Ã2020.
Year of Publication:2020
Edition:1st ed.
Language:English
Series:Figurative Thought and Language Series
Online Access:
Physical Description:1 online resource (360 pages)
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Table of Contents:
  • Intro
  • Performing Metaphoric Creativity across Modes and Contexts
  • Editorial page
  • Title page
  • Copyright page
  • Dedication page
  • Table of contents
  • Preface
  • 1. Introduction: Towards an integrated framework for the analysis of metaphor and creativity in discourse
  • 1. Introduction
  • 2. Approaching metaphor and creativity as product and process
  • 3. Dimensions of creativity
  • 4. Performance in understanding metaphoric creativity
  • 5. Multimodality and problem solving in metaphoric creativity
  • 6. About this book
  • References
  • 2. Metaphor in multimodal creativity
  • 1. Introduction
  • 2. Music
  • 3. Painting
  • 4. Dance
  • 5. Advertisements
  • 6. Conclusion
  • References
  • 3. Music, metaphor, and creativity
  • 1. Introduction
  • 1.1 A musical bestiary
  • 1.2 Sine-wave speech and words about music
  • 1.3 Metaphor, analogy, and metonymy
  • 1.4 Music, metaphor, and creativity
  • 2. Analogical thought and musical understanding
  • 2.1 Another animal in the bestiary
  • 2.2 Research on analogy
  • 2.3 Analogical thought and tone painting
  • 3. From musical analogy to musical metaphor
  • 3.1 Analogy and metaphor
  • 3.2 Musical topics and musical meaning
  • 3.3 Conceptual metaphor theory and music
  • 3.3.1 The metaphor of the pastoral
  • 3.3.2 Music and conceptual metaphors
  • 3.3.3 Summary
  • 4. Music and Metonymy
  • 5. Creativity in and around musical utterances
  • References
  • 4. Singing for peace: Metaphor and creativity in the lyrics and performances of three songs by U2
  • 1. Introduction
  • 2. The Northern Irish conflict, U2, the three songs and their performance across contexts
  • 3. Metaphor and creativity as social practice in songs
  • 3.1 Metaphor and creativity in pop-rock songs: From discursive to social practices
  • 3.2 Metaphor and political action.
  • 3.3 Recontextualization of the songs and reinterpretation of the metaphors
  • 4. Metaphors and metonymies in the lyrics of the three songs
  • 5. Multimodal metaphor and metonymy in the video performance of "Please"
  • 6. Recontextualization of the three songs across performances
  • 7. Conclusions
  • Acknowledgements
  • References
  • 5. Metaphor emergence in cinematic discourse
  • 1. Food in 'Lost'
  • 2. Food in 'Map'
  • 3. Metaphors of Tokyo
  • 4. Conclusions
  • References
  • 6. What makes an advert go viral? The role of figurative operations in the success of Internet videos
  • 1. Introduction
  • 2. The creative use of figurative operations in internet videos
  • 2.1 Making creative use of the connection between two entities: Metaphor and metonymy
  • 2.2 Making creative use of the contrast between two realities: Irony and unmarked contrast
  • 2.3 Strengthening and mitigating the message: The creative use of hyperbole and understatement
  • 3. Variables for video success: Density, coverage, and positioning
  • 3.1 Density
  • 3.2 Type of figurative operation and coverage
  • 3.3 Positioning
  • 4. Methodology
  • 4.1 Variables observed in this study
  • 4.2 Data analysis and statistical procedures
  • 5. Results and discussion
  • 5.1 Do certain figurative operations, or combinations of figurative operations, contribute more strongly to the success of an internet marketing video?
  • 5.2 Do some modes of figurative operations contribute more than others to the success of an internet marketing video?
  • 5.3 Does the positioning of the figurative operations make a difference?
  • 6. General discussion
  • Funding
  • References
  • Secondary sources: Advertisements
  • 7. Metaphorical creativity in political cartoons: The migrant crisis in Europe
  • 1. Introduction
  • 2. Metaphor and creativity in political cartooning
  • 2.1 Humor in political cartooning.
  • 2.2 Cognitive mechanisms in cartoons
  • 2.3 Creativity in political cartooning
  • 3. The migrant crisis in Europe: Some facts
  • 4. Methodology
  • 4.1 Case studies: Data sources and data collection
  • 4.2 Hypotheses and research objectives
  • 4.3 Research design: Procedure
  • 5. Results and discussion
  • 5.1 Metaphor in cartoons and in the language of politics and the media
  • 5.2 Creativity in cartoons
  • 6. Conclusions
  • References
  • 8. Disentangling metaphoric communication: The origin, evolution and extinction of metaphors
  • Introduction
  • Metaphorgenesis: On the origin of metaphors
  • Metaphors as memes and the eco-evolutive process
  • Adaptation of metaphors and other evolutionary processes
  • Evolving together: Metaphoric symbiogenesis
  • Extinction of metaphors: Living fossils and dead metaphors
  • Discussion and conclusion
  • References
  • 9. Sensory landscapes: Cross modal metaphors in architecture
  • 1. Introduction
  • 2. Reviewing built space: The genre of architectural reviews
  • 3. Re-sensing built space through metaphor
  • 3.1 Metaphor and the senses
  • 4. Multimodal, dynamic spaces
  • 5. Conclusion
  • Acknowledgments
  • References
  • 10. Creative journeys: Metaphors of metastasis in press popularization articles
  • 1. Introduction
  • 2. Metastasis and its metaphors in specialized genres
  • 3. Materials and methods
  • 4. Quantitative and qualitative analysis of metaphors of metastasis
  • 4.1 INVASION AND COLONIZATION metaphors
  • 4.2 DISSEMINATION metaphors
  • 4.3 MIGRATION metaphors
  • 4.4 JOURNEY metaphors
  • 5. Personification
  • 6. Creative exploitation of metastasis metaphors
  • 6.1 Intertextual metaphors in the English subcorpus
  • 6.2 Creative patterning in the Spanish subcorpus
  • 6.2.1 Metaphorical clusters in the reporting of metastasis
  • 6.2.2 Creative elaboration and extension in the Spanish press
  • 7. Conclusions.
  • References
  • 11. Multimodal creativity in figurative use
  • 1. Introduction
  • 2. Multimodal representations in the print media
  • 2.1 Embodied cognition in multimodal print articles
  • 2.2 Sustained use of metaphorical image in multimodal texts
  • 2.3 Multimodality as a cross-language and a cross-cultural phenomenon
  • 2.4 Use of photomontage in multimodal print discourse
  • 3. Multimodal discourse in advertising
  • 3.1 Multimodality in business advertisements
  • 3.2 The role of background information in interpreting political advertisements
  • 4. Multimodal use of semiotic modes
  • 4.1 Use of symbols in multimodal discourse
  • 4.2 The significance of gesture in multimodal representation
  • 4.3 Dynamic use of semiotic modes in political speech
  • 5. Multimodal political discourse
  • 5.1 Multimodal metaphor in political argumentation
  • 5.2 The role of satire in multimodal political discourse
  • 6. Conclusion
  • References
  • 12. "Born from the heart": Social uses of pictorial and multimodal metaphors in picture books on adoption
  • Introduction
  • Standpoint
  • Sample of texts
  • Case studies of each subtype of pictorial metaphor
  • 1. The Contextual Metaphor: A "collage" of good memories and bonds
  • 1.1 Settling in a new home
  • 1.2 The affective and physical bond
  • 2. Hybrid relations: Physical resemblance does not equal parenthood
  • 3. Simile-type relations: A celebration of the self and affection
  • 4. Verbo-pictorial metaphor: Born from the heart
  • Discussion
  • Conclusion
  • Acknowledgements
  • References
  • 13. Figuring it out: Old modes and new codes for multimodality, technology and creative performativity in 21st century India
  • 1. Introduction: "Coding teaches us how to think"
  • 2. Compositionality and Creativity: 'Poetry is the best code'
  • 3. Metaphor and Inference: "I am a riddle in nine syllables"
  • The puzzle.
  • The challenge to its own medium
  • The engagement with pattern
  • 4. Performativity and Emotion: "We want an object of diversion, which must be audible as well as visible''
  • 5. Conclusion: "Eureka! Immense."
  • Acknowledgements
  • References
  • Index.