Performing Metaphoric Creativity Across Modes and Contexts.
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Superior document: | Figurative Thought and Language Series ; v.7 |
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TeilnehmendeR: | |
Place / Publishing House: | Amsterdam/Philadelphia : : John Benjamins Publishing Company,, 2020. Ã2020. |
Year of Publication: | 2020 |
Edition: | 1st ed. |
Language: | English |
Series: | Figurative Thought and Language Series
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Online Access: | |
Physical Description: | 1 online resource (360 pages) |
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Table of Contents:
- Intro
- Performing Metaphoric Creativity across Modes and Contexts
- Editorial page
- Title page
- Copyright page
- Dedication page
- Table of contents
- Preface
- 1. Introduction: Towards an integrated framework for the analysis of metaphor and creativity in discourse
- 1. Introduction
- 2. Approaching metaphor and creativity as product and process
- 3. Dimensions of creativity
- 4. Performance in understanding metaphoric creativity
- 5. Multimodality and problem solving in metaphoric creativity
- 6. About this book
- References
- 2. Metaphor in multimodal creativity
- 1. Introduction
- 2. Music
- 3. Painting
- 4. Dance
- 5. Advertisements
- 6. Conclusion
- References
- 3. Music, metaphor, and creativity
- 1. Introduction
- 1.1 A musical bestiary
- 1.2 Sine-wave speech and words about music
- 1.3 Metaphor, analogy, and metonymy
- 1.4 Music, metaphor, and creativity
- 2. Analogical thought and musical understanding
- 2.1 Another animal in the bestiary
- 2.2 Research on analogy
- 2.3 Analogical thought and tone painting
- 3. From musical analogy to musical metaphor
- 3.1 Analogy and metaphor
- 3.2 Musical topics and musical meaning
- 3.3 Conceptual metaphor theory and music
- 3.3.1 The metaphor of the pastoral
- 3.3.2 Music and conceptual metaphors
- 3.3.3 Summary
- 4. Music and Metonymy
- 5. Creativity in and around musical utterances
- References
- 4. Singing for peace: Metaphor and creativity in the lyrics and performances of three songs by U2
- 1. Introduction
- 2. The Northern Irish conflict, U2, the three songs and their performance across contexts
- 3. Metaphor and creativity as social practice in songs
- 3.1 Metaphor and creativity in pop-rock songs: From discursive to social practices
- 3.2 Metaphor and political action.
- 3.3 Recontextualization of the songs and reinterpretation of the metaphors
- 4. Metaphors and metonymies in the lyrics of the three songs
- 5. Multimodal metaphor and metonymy in the video performance of "Please"
- 6. Recontextualization of the three songs across performances
- 7. Conclusions
- Acknowledgements
- References
- 5. Metaphor emergence in cinematic discourse
- 1. Food in 'Lost'
- 2. Food in 'Map'
- 3. Metaphors of Tokyo
- 4. Conclusions
- References
- 6. What makes an advert go viral? The role of figurative operations in the success of Internet videos
- 1. Introduction
- 2. The creative use of figurative operations in internet videos
- 2.1 Making creative use of the connection between two entities: Metaphor and metonymy
- 2.2 Making creative use of the contrast between two realities: Irony and unmarked contrast
- 2.3 Strengthening and mitigating the message: The creative use of hyperbole and understatement
- 3. Variables for video success: Density, coverage, and positioning
- 3.1 Density
- 3.2 Type of figurative operation and coverage
- 3.3 Positioning
- 4. Methodology
- 4.1 Variables observed in this study
- 4.2 Data analysis and statistical procedures
- 5. Results and discussion
- 5.1 Do certain figurative operations, or combinations of figurative operations, contribute more strongly to the success of an internet marketing video?
- 5.2 Do some modes of figurative operations contribute more than others to the success of an internet marketing video?
- 5.3 Does the positioning of the figurative operations make a difference?
- 6. General discussion
- Funding
- References
- Secondary sources: Advertisements
- 7. Metaphorical creativity in political cartoons: The migrant crisis in Europe
- 1. Introduction
- 2. Metaphor and creativity in political cartooning
- 2.1 Humor in political cartooning.
- 2.2 Cognitive mechanisms in cartoons
- 2.3 Creativity in political cartooning
- 3. The migrant crisis in Europe: Some facts
- 4. Methodology
- 4.1 Case studies: Data sources and data collection
- 4.2 Hypotheses and research objectives
- 4.3 Research design: Procedure
- 5. Results and discussion
- 5.1 Metaphor in cartoons and in the language of politics and the media
- 5.2 Creativity in cartoons
- 6. Conclusions
- References
- 8. Disentangling metaphoric communication: The origin, evolution and extinction of metaphors
- Introduction
- Metaphorgenesis: On the origin of metaphors
- Metaphors as memes and the eco-evolutive process
- Adaptation of metaphors and other evolutionary processes
- Evolving together: Metaphoric symbiogenesis
- Extinction of metaphors: Living fossils and dead metaphors
- Discussion and conclusion
- References
- 9. Sensory landscapes: Cross modal metaphors in architecture
- 1. Introduction
- 2. Reviewing built space: The genre of architectural reviews
- 3. Re-sensing built space through metaphor
- 3.1 Metaphor and the senses
- 4. Multimodal, dynamic spaces
- 5. Conclusion
- Acknowledgments
- References
- 10. Creative journeys: Metaphors of metastasis in press popularization articles
- 1. Introduction
- 2. Metastasis and its metaphors in specialized genres
- 3. Materials and methods
- 4. Quantitative and qualitative analysis of metaphors of metastasis
- 4.1 INVASION AND COLONIZATION metaphors
- 4.2 DISSEMINATION metaphors
- 4.3 MIGRATION metaphors
- 4.4 JOURNEY metaphors
- 5. Personification
- 6. Creative exploitation of metastasis metaphors
- 6.1 Intertextual metaphors in the English subcorpus
- 6.2 Creative patterning in the Spanish subcorpus
- 6.2.1 Metaphorical clusters in the reporting of metastasis
- 6.2.2 Creative elaboration and extension in the Spanish press
- 7. Conclusions.
- References
- 11. Multimodal creativity in figurative use
- 1. Introduction
- 2. Multimodal representations in the print media
- 2.1 Embodied cognition in multimodal print articles
- 2.2 Sustained use of metaphorical image in multimodal texts
- 2.3 Multimodality as a cross-language and a cross-cultural phenomenon
- 2.4 Use of photomontage in multimodal print discourse
- 3. Multimodal discourse in advertising
- 3.1 Multimodality in business advertisements
- 3.2 The role of background information in interpreting political advertisements
- 4. Multimodal use of semiotic modes
- 4.1 Use of symbols in multimodal discourse
- 4.2 The significance of gesture in multimodal representation
- 4.3 Dynamic use of semiotic modes in political speech
- 5. Multimodal political discourse
- 5.1 Multimodal metaphor in political argumentation
- 5.2 The role of satire in multimodal political discourse
- 6. Conclusion
- References
- 12. "Born from the heart": Social uses of pictorial and multimodal metaphors in picture books on adoption
- Introduction
- Standpoint
- Sample of texts
- Case studies of each subtype of pictorial metaphor
- 1. The Contextual Metaphor: A "collage" of good memories and bonds
- 1.1 Settling in a new home
- 1.2 The affective and physical bond
- 2. Hybrid relations: Physical resemblance does not equal parenthood
- 3. Simile-type relations: A celebration of the self and affection
- 4. Verbo-pictorial metaphor: Born from the heart
- Discussion
- Conclusion
- Acknowledgements
- References
- 13. Figuring it out: Old modes and new codes for multimodality, technology and creative performativity in 21st century India
- 1. Introduction: "Coding teaches us how to think"
- 2. Compositionality and Creativity: 'Poetry is the best code'
- 3. Metaphor and Inference: "I am a riddle in nine syllables"
- The puzzle.
- The challenge to its own medium
- The engagement with pattern
- 4. Performativity and Emotion: "We want an object of diversion, which must be audible as well as visible''
- 5. Conclusion: "Eureka! Immense."
- Acknowledgements
- References
- Index.