Fearless innovation : : going beyond the buzzword to continuously drive growth, improve the bottom line, and enact change / / Alex Goryachev.
Is Innovation just an overused buzzword? A waste of time? A mere marketing ploy? Author Alex Goryachev has a simple, resounding response to such questions: No! The Fourth Industrial Revolution is driving change at an unprecedented pace, level, and intensity that is impacting businesses across ind...
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| Place / Publishing House: | Hoboken, New Jersey : : Wiley,, 2020. |
| Year of Publication: | 2020 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (xviii, 190 pages) |
| Notes: | Includes index. |
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Table of Contents:
- Introduction: from buzzword to reality
- Innovation is now or never
- No leadership = no strategy = no innovation
- If you can't measure it, you can't manage it
- Innovation is not disruption
- The lonely innovator myth
- Innovation wants to be free
- Outcomes must be orchestrated
- Communicate, communicate, communicate
- Conclusion: business as usual.