Cultural mediations of brands. : unadvertization and quest for authority /

Cultural mediations of brands. : unadvertization and quest for authority / / Volume 3 : / Caroline Marti.

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VerfasserIn:
Marti, Caroline,
Place / Publishing House:London, England : : ISTE ;, Hoboken, New Jersey : : Wiley,, 2020.
Year of Publication:2020
Language:English
Online Access:
Physical Description:1 online resource (271 pages)
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ctrlnum (MiAaPQ)5006010959
(Au-PeEL)EBL6010959
(OCoLC)1136969140
collection bib_alma
record_format marc
spelling Marti, Caroline, author.
Cultural mediations of brands. Volume 3 : unadvertization and quest for authority / Caroline Marti.
London, England : ISTE ; Hoboken, New Jersey : Wiley, 2020.
1 online resource (271 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Branding (Marketing)
Branding (Marketing) Social aspects.
Electronic books.
Print version: Marti, Caroline. Cultural mediations of brands.Volume 3. London, England : ISTE ; Hoboken, New Jersey : Wiley, 2020 271 pages 9781786304575 (DLC) 2019951298
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=6010959 Click to View
language English
format eBook
author Marti, Caroline,
spellingShingle Marti, Caroline,
Cultural mediations of brands. unadvertization and quest for authority /
author_facet Marti, Caroline,
author_variant c m cm
author_role VerfasserIn
author_sort Marti, Caroline,
title Cultural mediations of brands. unadvertization and quest for authority /
title_sub unadvertization and quest for authority /
title_full Cultural mediations of brands. Volume 3 : unadvertization and quest for authority / Caroline Marti.
title_fullStr Cultural mediations of brands. Volume 3 : unadvertization and quest for authority / Caroline Marti.
title_full_unstemmed Cultural mediations of brands. Volume 3 : unadvertization and quest for authority / Caroline Marti.
title_auth Cultural mediations of brands. unadvertization and quest for authority /
title_new Cultural mediations of brands.
title_sort cultural mediations of brands. unadvertization and quest for authority /
publisher ISTE ; Wiley,
publishDate 2020
physical 1 online resource (271 pages)
isbn 9781119694700 (e-book)
9781786304575
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.13 M378 42020
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=6010959
illustrated Not Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.827
dewey-sort 3658.827
dewey-raw 658.827
dewey-search 658.827
oclc_num 1136969140
work_keys_str_mv AT marticaroline culturalmediationsofbrandsvolume3unadvertizationandquestforauthority
status_str n
ids_txt_mv (MiAaPQ)5006010959
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carrierType_str_mv cr
is_hierarchy_title Cultural mediations of brands. unadvertization and quest for authority /
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