Sportsponsoring als innovatives Instrument in der Markenkommunikation fokus fussballsponsoring / Gerrit Jakobs.
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Year of Publication: | 2009 |
Edition: | 1. Aufl. |
Language: | German |
Online Access: | |
Physical Description: | 1 online resource (iv, 116 p.) :; ill., charts. |
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Bibliography: | Includes bibliographical references. |
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ISBN: | 9783868152432 9783868154078 (electronic bk.) |
Hierarchical level: | Monograph |
Statement of Responsibility: | Gerrit Jakobs. |