Trade Unions on YouTube : : Online Revitalization in Sweden.
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| Place / Publishing House: | Cham : : Springer International Publishing AG,, 2019. Ã2019. |
| Year of Publication: | 2019 |
| Edition: | 1st ed. |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (170 pages) |
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| 008 | 240229s2019 xx o ||||0 eng d | ||
| 020 | |a 9783030249144 |q (electronic bk.) | ||
| 020 | |z 9783030249137 | ||
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| 050 | 4 | |a HD6951-6957 | |
| 082 | 0 | |a 331.8709485 | |
| 100 | 1 | |a Jansson, Jenny. | |
| 245 | 1 | 0 | |a Trade Unions on YouTube : |b Online Revitalization in Sweden. |
| 250 | |a 1st ed. | ||
| 264 | 1 | |a Cham : |b Springer International Publishing AG, |c 2019. | |
| 264 | 4 | |c Ã2019. | |
| 300 | |a 1 online resource (170 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 505 | 0 | |a Intro -- Acknowledgements -- Contents -- List of Figures -- List of Tables -- Chapter 1 Introduction -- Abstract -- 1.1 Why Focus on Trade Union Revitalization via Social Media? -- 1.2 Why Focus on YouTube? -- 1.3 Why Focus on Trade Unions in Sweden? -- 1.4 The Argument-Audiences, Messages and Self-Image Across Unions -- 1.5 Data Collection, Coding and Analysis Methods -- 1.6 Outline of the Book -- References -- Chapter 2 Audiences: Who Do Unions Target? -- Abstract -- 2.1 Targeting Members and Potential Members of Swedish Trade Unions -- 2.2 Swedish Trade Unions and Audiences -- 2.3 Targets in the Large N Dataset: Method and Findings -- 2.4 Findings in the Large N Dataset -- 2.5 Targets in the Small N Dataset -- 2.6 Conclusion -- References -- Chapter 3 Messages: Political Action-Agenda-Setting, Elections and Protests -- Abstract -- 3.1 Unions' Political Activism and Expected Variations in Sweden -- 3.2 Political Messages in the Large N Sample: Method and Findings -- 3.3 Comparing Unions in the Large N Sample -- 3.3.1 Election Campaigns: All About Timing? -- 3.4 Political Activism in the Small N Sample: Method and Findings -- 3.5 Trade Unions' Political Engagement on YouTube -- References -- Chapter 4 Self-Images on YouTube -- Abstract -- 4.1 Self-Images: A Theoretical Framework -- 4.2 Revitalization Dimensions of Self-Images -- 4.3 Selection of Cases -- 4.4 Exclusive Collectivism: The LO Unions -- 4.5 Inclusive Individualism: The TCO Unions -- 4.6 Professions Above All? The Saco Unions -- 4.7 Conclusions -- References -- Chapter 5 Trade Unions on YouTube: Conclusions -- Abstract -- 5.1 Examining YouTube: What Can Be Inferred from Metadata? -- 5.2 For the Future -- References -- Appendix -- Appendix: YouTube Metadata -- The Collection of YouTube Metadata -- Coding the Large-N Data. | |
| 505 | 8 | |a Coding the Small-N Sample of Videos (Small-N Dataset) -- In-Depth Qualitative Analysis of Videos -- Additional Tables -- References -- Index. | |
| 588 | |a Description based on publisher supplied metadata and other sources. | ||
| 590 | |a Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. | ||
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Uba, Katrin. | |
| 776 | 0 | 8 | |i Print version: |a Jansson, Jenny |t Trade Unions on YouTube |d Cham : Springer International Publishing AG,c2019 |z 9783030249137 |
| 797 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=5927928 |z Click to View |