Marketing in a digital world /

Marketing in a digital world / / edited by Aric Rindfleisch, Alan J. Malter.

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Bibliographic Details
Superior document:Review of Marketing Research ; Volume 16
TeilnehmendeR:
Rindfleisch, Aric,
Malter, Alan J.,
Place / Publishing House:Bingley : : Emerald Publishing Limited,, [2019]
2019
Year of Publication:2019
Edition:First edition.
Language:English
Series:Review of marketing research ; Volume 16.
Online Access:
Physical Description:1 online resource (242 pages).
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ctrlnum (MiAaPQ)5005883118
(Au-PeEL)EBL5883118
(OCoLC)1114974650
collection bib_alma
record_format marc
spelling Marketing in a digital world / edited by Aric Rindfleisch, Alan J. Malter.
First edition.
Bingley : Emerald Publishing Limited, [2019]
2019
1 online resource (242 pages).
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Review of Marketing Research ; Volume 16
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Internet marketing.
Marketing Management.
Electronic books.
Rindfleisch, Aric, editor.
Malter, Alan J., editor.
Print version: Marketing in a digital world. First edition. Bingley : Emerald Publishing Limited, c2019 242 pages Review of marketing research ; Volume 16. 9781787563407
ProQuest (Firm)
Review of marketing research ; Volume 16.
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=5883118 Click to View
language English
format eBook
author2 Rindfleisch, Aric,
Malter, Alan J.,
author_facet Rindfleisch, Aric,
Malter, Alan J.,
author2_variant a r ar
a j m aj ajm
author2_role TeilnehmendeR
TeilnehmendeR
title Marketing in a digital world /
spellingShingle Marketing in a digital world /
Review of Marketing Research ;
title_full Marketing in a digital world / edited by Aric Rindfleisch, Alan J. Malter.
title_fullStr Marketing in a digital world / edited by Aric Rindfleisch, Alan J. Malter.
title_full_unstemmed Marketing in a digital world / edited by Aric Rindfleisch, Alan J. Malter.
title_auth Marketing in a digital world /
title_new Marketing in a digital world /
title_sort marketing in a digital world /
series Review of Marketing Research ;
series2 Review of Marketing Research ;
publisher Emerald Publishing Limited,
publishDate 2019
physical 1 online resource (242 pages).
edition First edition.
isbn 9781787563414 (e-book)
9781787563407
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.1265 M375 42019
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=5883118
illustrated Not Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.872
dewey-sort 3658.872
dewey-raw 658.872
dewey-search 658.872
oclc_num 1114974650
work_keys_str_mv AT rindfleischaric marketinginadigitalworld
AT malteralanj marketinginadigitalworld
status_str n
ids_txt_mv (MiAaPQ)5005883118
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(OCoLC)1114974650
carrierType_str_mv cr
hierarchy_parent_title Review of Marketing Research ; Volume 16
hierarchy_sequence Volume 16.
is_hierarchy_title Marketing in a digital world /
container_title Review of Marketing Research ; Volume 16
author2_original_writing_str_mv noLinkedField
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