Follow the feeling : : brand building in a noisy world /

Follow the feeling : : brand building in a noisy world / / Kai D. Wright.

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VerfasserIn:
Wright, Kai,
Place / Publishing House:Hoboken, New Jersey : : Wiley,, 2019.
Year of Publication:2019
Language:English
Online Access:
Physical Description:1 online resource (307 pages)
Notes:Includes index.
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record_format marc
spelling Wright, Kai, author.
Follow the feeling : brand building in a noisy world / Kai D. Wright.
Hoboken, New Jersey : Wiley, 2019.
1 online resource (307 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Includes index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Branding (Marketing)
Electronic books.
Print version: Wright, Kai. Follow the feeling : brand building in a noisy world. Hoboken, New Jersey : Wiley, 2019 307 pages 9781119600497 (DLC) 2019017753
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=5836953 Click to View
language English
format eBook
author Wright, Kai,
spellingShingle Wright, Kai,
Follow the feeling : brand building in a noisy world /
author_facet Wright, Kai,
author_variant k w kw
author_role VerfasserIn
author_sort Wright, Kai,
title Follow the feeling : brand building in a noisy world /
title_sub brand building in a noisy world /
title_full Follow the feeling : brand building in a noisy world / Kai D. Wright.
title_fullStr Follow the feeling : brand building in a noisy world / Kai D. Wright.
title_full_unstemmed Follow the feeling : brand building in a noisy world / Kai D. Wright.
title_auth Follow the feeling : brand building in a noisy world /
title_new Follow the feeling :
title_sort follow the feeling : brand building in a noisy world /
publisher Wiley,
publishDate 2019
physical 1 online resource (307 pages)
isbn 9781119600534 (e-book)
9781119600497
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.1255 W754 42019
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=5836953
illustrated Not Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8/27
dewey-sort 3658.8 227
dewey-raw 658.8/27
dewey-search 658.8/27
oclc_num 1110485005
work_keys_str_mv AT wrightkai followthefeelingbrandbuildinginanoisyworld
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is_hierarchy_title Follow the feeling : brand building in a noisy world /
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