Building a housewife's paradise : gender, politics, and American grocery stores in the twentieth century / / Tracey Deutsch.
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| Year of Publication: | 2010 |
| Language: | English |
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| Physical Description: | 337 p. :; ill. |
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Table of Contents:
- Women and the social politics of food procurement
- Small stores, big business: the rise of chain store groceries, 1914-1933
- The changing politics of mass consumption, 1910-1940
- Moments of rebellion: the consumer movement and consumer cooperatives, 1930-1950
- Grocery stores trade up: the politics of supermarkets and the making of a mass market, 1930-1945
- Winning the home front: gender and grocery stores during World War II
- Babes in consumerland: supermarkets, hardware stores, and the politics of postwar mass retail.