Presentation planning and media relations for the pharmaceutical industry /

Presentation planning and media relations for the pharmaceutical industry / / John Lidstone.

Saved in:
Bibliographic Details
VerfasserIn:
Lidstone, John, 1920-1994,
Place / Publishing House:London ;, New York, New York : : Routledge,, 2018.
Year of Publication:2018
Language:English
Online Access:
Physical Description:1 online resource (164 pages)
Tags: Add Tag
No Tags, Be the first to tag this record!
id 5005631793
ctrlnum (MiAaPQ)5005631793
(Au-PeEL)EBL5631793
(OCoLC)1082978300
collection bib_alma
record_format marc
spelling Lidstone, John, 1920-1994, author.
Presentation planning and media relations for the pharmaceutical industry / John Lidstone.
London ; New York, New York : Routledge, 2018.
1 online resource (164 pages)
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Advertising Drugs Planning.
Television advertising Planning.
Teleconferencing Planning.
Electronic books.
Print version: Lidstone, John. Presentation planning and media relations for the pharmaceutical industry. London ; New York, New York : Routledge, 2018 164 pages 9781138708570
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=5631793 Click to View
language English
format eBook
author Lidstone, John, 1920-1994,
spellingShingle Lidstone, John, 1920-1994,
Presentation planning and media relations for the pharmaceutical industry /
author_facet Lidstone, John, 1920-1994,
author_variant j l jl
author_role VerfasserIn
author_sort Lidstone, John, 1920-1994,
title Presentation planning and media relations for the pharmaceutical industry /
title_full Presentation planning and media relations for the pharmaceutical industry / John Lidstone.
title_fullStr Presentation planning and media relations for the pharmaceutical industry / John Lidstone.
title_full_unstemmed Presentation planning and media relations for the pharmaceutical industry / John Lidstone.
title_auth Presentation planning and media relations for the pharmaceutical industry /
title_new Presentation planning and media relations for the pharmaceutical industry /
title_sort presentation planning and media relations for the pharmaceutical industry /
publisher Routledge,
publishDate 2018
physical 1 online resource (164 pages)
isbn 9781351773140 (e-book)
9781138708570
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF6161
callnumber-sort HF 46161 D7 L537 42018
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=5631793
illustrated Not Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.196151
dewey-sort 3658.196151
dewey-raw 658.196151
dewey-search 658.196151
oclc_num 1082978300
work_keys_str_mv AT lidstonejohn presentationplanningandmediarelationsforthepharmaceuticalindustry
status_str n
ids_txt_mv (MiAaPQ)5005631793
(Au-PeEL)EBL5631793
(OCoLC)1082978300
carrierType_str_mv cr
is_hierarchy_title Presentation planning and media relations for the pharmaceutical industry /
_version_ 1792330997441757184
fullrecord <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01628nam a2200385 i 4500</leader><controlfield tag="001">5005631793</controlfield><controlfield tag="003">MiAaPQ</controlfield><controlfield tag="005">20200520144314.0</controlfield><controlfield tag="006">m o d | </controlfield><controlfield tag="007">cr cnu||||||||</controlfield><controlfield tag="008">190130s2018 enk o 000 0 eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781138708570</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781351773140 (e-book)</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(MiAaPQ)5005631793</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(Au-PeEL)EBL5631793</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1082978300</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">MiAaPQ</subfield><subfield code="b">eng</subfield><subfield code="e">rda</subfield><subfield code="e">pn</subfield><subfield code="c">MiAaPQ</subfield><subfield code="d">MiAaPQ</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HF6161.D7</subfield><subfield code="b">.L537 2018</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.196151</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Lidstone, John,</subfield><subfield code="d">1920-1994,</subfield><subfield code="e">author.</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Presentation planning and media relations for the pharmaceutical industry /</subfield><subfield code="c">John Lidstone.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London ;</subfield><subfield code="a">New York, New York :</subfield><subfield code="b">Routledge,</subfield><subfield code="c">2018.</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (164 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="588" ind1=" " ind2=" "><subfield code="a">Description based on print version record.</subfield></datafield><datafield tag="590" ind1=" " ind2=" "><subfield code="a">Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Advertising</subfield><subfield code="x">Drugs</subfield><subfield code="x">Planning.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Television advertising</subfield><subfield code="x">Planning.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Teleconferencing</subfield><subfield code="x">Planning.</subfield></datafield><datafield tag="655" ind1=" " ind2="4"><subfield code="a">Electronic books.</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="a">Lidstone, John.</subfield><subfield code="t">Presentation planning and media relations for the pharmaceutical industry.</subfield><subfield code="d">London ; New York, New York : Routledge, 2018 </subfield><subfield code="h">164 pages </subfield><subfield code="z">9781138708570</subfield></datafield><datafield tag="797" ind1="2" ind2=" "><subfield code="a">ProQuest (Firm)</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=5631793</subfield><subfield code="z">Click to View</subfield></datafield></record></collection>

Similar Items