Orchestrating public opinion : : how music persuades in television political ads for US presidential campaigns, 1952-2016 / / Paul Christiansen.

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Place / Publishing House:Amsterdam : : Amsterdam University Press,, [2018]
2018
Year of Publication:2018
Language:English
Online Access:
Physical Description:1 online resource (276 pages) :; illustrations
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100 1 |a Christiansen, Paul Victor,  |e author. 
245 1 0 |a Orchestrating public opinion :  |b how music persuades in television political ads for US presidential campaigns, 1952-2016 /  |c Paul Christiansen. 
246 3 0 |a How music persuades in television political ads for US presidential campaigns, 1952-2016 
264 1 |a Amsterdam :  |b Amsterdam University Press,  |c [2018] 
264 4 |c 2018 
300 |a 1 online resource (276 pages) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
588 |a Description based on print version record. 
590 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Music  |x Political aspects  |z United States  |x History  |y 20th century. 
650 0 |a Music  |x Political aspects  |z United States  |x History  |y 21st century. 
650 0 |a Music in advertising  |z United States  |y 20th century. 
650 0 |a Music in advertising  |z United States  |y 21st century. 
655 4 |a Electronic books. 
776 0 8 |i Print version:  |a Christiansen, Paul Victor.  |t Orchestrating public opinion : how music persuades in television political ads for US presidential campaigns, 1952-2016.  |d Amsterdam : Amsterdam University Press, c2018   |h 276 pages   |z 9789462981881   |w (DLC) 2018429736 
797 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=5609553  |z Click to View