Europe at the seaside : the economic history of mass tourism in the Mediterranean / / edited by Luciano Segreto, Carles Manera, and Manfred Pohl.
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| Year of Publication: | 2009 |
| Language: | English |
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| Physical Description: | xi, 251 p. :; ill. |
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Table of Contents:
- Flying visits : the growth of British air package tours, 1945-1975 / Peter Lyth
- The transformation of the economic model of the Balearic Islands : the pioneers of mass tourism / Carles Manera and Jaume Garau-Taberner
- Tourism and business during the twentieth century in Greece : continuity and change / Margarita Dritsas
- The development of the Portuguese hotel business, 1950-1995 / Benedita Camara
- Sending the Italians on vacation : the Alpitour group / Luciano Segreto
- Rimini : an original mix of Italian style and foreign models? / Patrizia Battilani
- The expansion strategies of the Majorcan hotel chains / Antoni Serra
- The French group Accor and tourism since 1967 : business tourism without a mass tourism strategy / Hubert Bonin
- Club Mediterranee, 1950-2002 / Ellen Furlough
- Tourism on the French Riviera / Philippe Mioche
- Tourism on the Costa del Sol / Carmelo Pellejero Martinez.