The price advantage / Walter L. Baker, Michael V. Marn, Craig C. Zawada.
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Superior document: | Wiley finance series |
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TeilnehmendeR: | |
Year of Publication: | 2010 |
Edition: | 2nd ed. |
Language: | English |
Series: | Wiley finance series.
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Online Access: | |
Physical Description: | xviii, 366 p. :; ill. |
Notes: | Includes index. |
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Table of Contents:
- Introduction
- Components of pricing excellence
- Transactions
- Customer value.