Branding Latin America : : strategies, aims, resistance / / edited by Dunja Fehimovic and Rebecca Ogden ; foreword by Melissa Aronczyk.

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Bibliographic Details
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Place / Publishing House:Lanham, Maryland : : Lexington Books,, 2018.
2018
Year of Publication:2018
Language:English
Online Access:
Physical Description:1 online resource (247 pages)
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245 0 0 |a Branding Latin America :  |b strategies, aims, resistance /  |c edited by Dunja Fehimovic and Rebecca Ogden ; foreword by Melissa Aronczyk. 
264 1 |a Lanham, Maryland :  |b Lexington Books,  |c 2018. 
264 4 |c 2018 
300 |a 1 online resource (247 pages) 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
504 |a Includes bibliographical references at the end of each chapters and index. 
588 |a Description based on print version record. 
590 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Place marketing  |z Latin America. 
650 0 |a Branding (Marketing)  |z Latin America. 
651 0 |a Latin America  |x Relations. 
655 4 |a Electronic books. 
700 1 |a Fehimovic, Dunja,  |e editor. 
700 1 |a Ogden, Rebecca,  |e editor. 
700 1 |a Aronczyk, Melissa,  |e writer of foreword. 
776 0 8 |i Print version:  |t Branding Latin America : strategies, aims, resistance.  |d Lanham, Maryland : Lexington Books, c2018   |h xiii, 232 pages   |z 9781498568272   |w 2018007764 
797 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=5321158  |z Click to View