Constructing Consumer Knowledge in Market Research : : An Ethnography of Epistemics.
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| Superior document: | Linköping Studies in Arts and Sciences Series ; v.735 |
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| Place / Publishing House: | Linköping : : Linkopings Universitet,, 2018. {copy}2018. |
| Year of Publication: | 2018 |
| Edition: | 1st ed. |
| Language: | English |
| Series: | Linköping Studies in Arts and Sciences Series
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| Online Access: | |
| Physical Description: | 1 online resource (106 pages) |
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Table of Contents:
- Intro
- A note on the cover
- Abstract
- Sammanfattning
- Acknowledgements
- Table of Contents
- List of constituent papers and co-author statement
- Introduction
- Market research at a glance
- Previous Investigation into Market Research as Knowledge Making
- Theoretical Framework
- Methods and Engagement: ESOMAR, Norna and ResearchingResearchers
- Article Summaries
- Discussion of the Articles and Beyond
- Concluding Remarks and Further Research
- Appendix
- References
- Papers.