Trends und Forschung Im Marketingmanagement / / Peter Kurble, Helena M. Lischka.
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| Place / Publishing House: | Berlin ;, Boston : : De Gruyter Oldenbourg,, [2018] 2018 |
| Year of Publication: | 2018 |
| Language: | German |
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| Physical Description: | 1 online resource (296 pages) |
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| ISBN: | 9783110526141 9783110526097 |
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| Hierarchical level: | Monograph |
| Statement of Responsibility: | Peter Kurble, Helena M. Lischka. |