Our own worst enemy as protector of ourselves : stereotypes, schemas, and typifications as integral elements in the persuasive process / / Byron B. Renz.

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Year of Publication:2010
Language:English
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Physical Description:xiii, 163 p. :; ill.
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050 4 |a P301.5.P47  |b R46 2010 
100 1 |a Renz, Byron B.  |q (Byron Ben),  |d 1935- 
245 1 0 |a Our own worst enemy as protector of ourselves  |h [electronic resource] :  |b stereotypes, schemas, and typifications as integral elements in the persuasive process /  |c Byron B. Renz. 
260 |a Lanham, Md. :  |b University Press of America, Inc.,  |c 2010. 
300 |a xiii, 163 p. :  |b ill. 
504 |a Includes bibliographical references and index. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Persuasion (Rhetoric) 
650 0 |a Mass media and propaganda. 
655 4 |a Electronic books. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=500910  |z Click to View