The indestructible brand : : crisis management in the age of social media /

The indestructible brand : : crisis management in the age of social media / / Venke Sharma and Hushidar Kharas.

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Bibliographic Details
VerfasserIn:
Sharma, Venke,
Kharas, Hushidar,
TeilnehmendeR:
Kharas, Hushidar,
Place / Publishing House:Los Angeles, California : : Sage,, 2017.
2017
Year of Publication:2017
Language:English
Online Access:
Physical Description:1 online resource (169 pages)
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collection bib_alma
record_format marc
spelling Sharma, Venke, author.
The indestructible brand : crisis management in the age of social media / Venke Sharma and Hushidar Kharas.
Los Angeles, California : Sage, 2017.
2017
1 online resource (169 pages)
text rdacontent
computer rdamedia
online resource rdacarrier
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Crisis management.
Brand name products Management.
Product management.
Public relations.
Social media.
Electronic books.
Kharas, Hushidar, author.
Print version: Sharma, Venke. Indestructible brand : crisis management in the age of social media. Los Angeles, California : Sage, c2017 146 pages 9789386446794 2017019641
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4890027 Click to View
language English
format eBook
author Sharma, Venke,
Kharas, Hushidar,
spellingShingle Sharma, Venke,
Kharas, Hushidar,
The indestructible brand : crisis management in the age of social media /
author_facet Sharma, Venke,
Kharas, Hushidar,
Kharas, Hushidar,
author_variant v s vs
h k hk
author_role VerfasserIn
VerfasserIn
author2 Kharas, Hushidar,
author2_role TeilnehmendeR
author_sort Sharma, Venke,
title The indestructible brand : crisis management in the age of social media /
title_sub crisis management in the age of social media /
title_full The indestructible brand : crisis management in the age of social media / Venke Sharma and Hushidar Kharas.
title_fullStr The indestructible brand : crisis management in the age of social media / Venke Sharma and Hushidar Kharas.
title_full_unstemmed The indestructible brand : crisis management in the age of social media / Venke Sharma and Hushidar Kharas.
title_auth The indestructible brand : crisis management in the age of social media /
title_new The indestructible brand :
title_sort the indestructible brand : crisis management in the age of social media /
publisher Sage,
publishDate 2017
physical 1 online resource (169 pages)
isbn 9789386446817
9789386446794
callnumber-first H - Social Science
callnumber-subject HD - Industries, Land Use, Labor
callnumber-label HD49
callnumber-sort HD 249 S537 42017
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4890027
illustrated Not Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.4/056
dewey-sort 3658.4 256
dewey-raw 658.4/056
dewey-search 658.4/056
oclc_num 990141258
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is_hierarchy_title The indestructible brand : crisis management in the age of social media /
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