Broadcast pharmaceutical advertising in the United States : : primetime pill pushers / / Janelle Applequist, Ph.D.

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Place / Publishing House:Lanham, Maryland : : Lexington Books,, 2016.
2016
Year of Publication:2016
Language:English
Online Access:
Physical Description:1 online resource (169 pages) :; illustrations, tables
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ctrlnum (MiAaPQ)5004777293
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(CaPaEBR)ebr11325063
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collection bib_alma
record_format marc
spelling Applequist, Janelle, author.
Broadcast pharmaceutical advertising in the United States : primetime pill pushers / Janelle Applequist, Ph.D.
Lanham, Maryland : Lexington Books, 2016.
2016
1 online resource (169 pages) : illustrations, tables
text rdacontent
computer rdamedia
online resource rdacarrier
Includes bibliographical references and index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Advertising Drugs.
Electronic books.
Print version: Applequist, Janelle. Broadcast pharmaceutical advertising in the United States : primetime pill pushers. Lanham, Maryland : Lexington Books, c2016 xix, 147 pages 9781498539517 2016037293
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4777293 Click to View
language English
format eBook
author Applequist, Janelle,
spellingShingle Applequist, Janelle,
Broadcast pharmaceutical advertising in the United States : primetime pill pushers /
author_facet Applequist, Janelle,
author_variant j a ja
author_role VerfasserIn
author_sort Applequist, Janelle,
title Broadcast pharmaceutical advertising in the United States : primetime pill pushers /
title_sub primetime pill pushers /
title_full Broadcast pharmaceutical advertising in the United States : primetime pill pushers / Janelle Applequist, Ph.D.
title_fullStr Broadcast pharmaceutical advertising in the United States : primetime pill pushers / Janelle Applequist, Ph.D.
title_full_unstemmed Broadcast pharmaceutical advertising in the United States : primetime pill pushers / Janelle Applequist, Ph.D.
title_auth Broadcast pharmaceutical advertising in the United States : primetime pill pushers /
title_new Broadcast pharmaceutical advertising in the United States :
title_sort broadcast pharmaceutical advertising in the united states : primetime pill pushers /
publisher Lexington Books,
publishDate 2016
physical 1 online resource (169 pages) : illustrations, tables
isbn 9781498539524 (e-book)
9781498539517
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF6161
callnumber-sort HF 46161 D7 A675 42016
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4777293
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 659 - Advertising & public relations
dewey-full 659.1961519
dewey-sort 3659.1961519
dewey-raw 659.1961519
dewey-search 659.1961519
oclc_num 957057120
work_keys_str_mv AT applequistjanelle broadcastpharmaceuticaladvertisingintheunitedstatesprimetimepillpushers
status_str n
ids_txt_mv (MiAaPQ)5004777293
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(CaPaEBR)ebr11325063
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is_hierarchy_title Broadcast pharmaceutical advertising in the United States : primetime pill pushers /
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