The marketing power of emotion /

The marketing power of emotion / / John O'Shaughnessy, Nicholas Jackson O'Shaughnessy.

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Bibliographic Details
VerfasserIn:
O'Shaughnessy, John, 1927-
O'Shaughnessy, Nicholas J., 1954-
TeilnehmendeR:
O'Shaughnessy, Nicholas J., 1954-
Place / Publishing House:New York, New York : : Oxford University Press,, 2003.
2003
Year of Publication:2003
Language:English
Online Access:
Physical Description:1 online resource (283 pages) :; illustrations
Notes:Includes index.
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ctrlnum (MiAaPQ)5004701709
(Au-PeEL)EBL4701709
(CaPaEBR)ebr11273259
(OCoLC)935261833
collection bib_alma
record_format marc
spelling O'Shaughnessy, John, 1927- author.
The marketing power of emotion / John O'Shaughnessy, Nicholas Jackson O'Shaughnessy.
New York, New York : Oxford University Press, 2003.
2003
1 online resource (283 pages) : illustrations
text rdacontent
computer rdamedia
online resource rdacarrier
Includes index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Consumer behavior.
Consumers Psychology.
Marketing Psychological aspects.
Advertising Psychological aspects.
Decision making Psychological aspects.
Emotions Economic aspects.
Electronic books.
O'Shaughnessy, Nicholas J., 1954- author.
Print version: O'Shaughnessy, John. Marketing power of emotion. New York, New York : Oxford University Press, c2003 vi, 274 pages 9780195150568 2002070905
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4701709 Click to View
language English
format eBook
author O'Shaughnessy, John, 1927-
O'Shaughnessy, Nicholas J., 1954-
spellingShingle O'Shaughnessy, John, 1927-
O'Shaughnessy, Nicholas J., 1954-
The marketing power of emotion /
author_facet O'Shaughnessy, John, 1927-
O'Shaughnessy, Nicholas J., 1954-
O'Shaughnessy, Nicholas J., 1954-
author_variant j o jo
n j o nj njo
author_role VerfasserIn
VerfasserIn
author2 O'Shaughnessy, Nicholas J., 1954-
author2_role TeilnehmendeR
author_sort O'Shaughnessy, John, 1927-
title The marketing power of emotion /
title_full The marketing power of emotion / John O'Shaughnessy, Nicholas Jackson O'Shaughnessy.
title_fullStr The marketing power of emotion / John O'Shaughnessy, Nicholas Jackson O'Shaughnessy.
title_full_unstemmed The marketing power of emotion / John O'Shaughnessy, Nicholas Jackson O'Shaughnessy.
title_auth The marketing power of emotion /
title_new The marketing power of emotion /
title_sort the marketing power of emotion /
publisher Oxford University Press,
publishDate 2003
physical 1 online resource (283 pages) : illustrations
isbn 9780195348668
9780195150568
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.32 O743 42003
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4701709
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8/342
dewey-sort 3658.8 3342
dewey-raw 658.8/342
dewey-search 658.8/342
oclc_num 935261833
work_keys_str_mv AT oshaughnessyjohn themarketingpowerofemotion
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status_str n
ids_txt_mv (MiAaPQ)5004701709
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is_hierarchy_title The marketing power of emotion /
author2_original_writing_str_mv noLinkedField
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