Brand admiration : : building a business people love / / C. Whan Park, Deborah J. MacInnis, Andreas B. Eisengerich.
"Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book...
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| Place / Publishing House: | Hoboken : : Wiley,, [2016] 2016 |
| Year of Publication: | 2016 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (291 pages) :; color illustrations |
| Notes: | Includes index. |
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