Strategic social media : : from marketing to social change /

Strategic social media : : from marketing to social change / / L. Meghan Mahoney and Tang Tang.

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Bibliographic Details
VerfasserIn:
Mahoney, L. Meghan,
Tang, Tang,
TeilnehmendeR:
Tang, Tang,
Place / Publishing House:Chichester, West Sussex : : Wiley-Blackwell,, 2017.
Year of Publication:2017
Language:English
Online Access:
Physical Description:1 online resource (360 pages) :; illustrations (some color)
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collection bib_alma
record_format marc
spelling Mahoney, L. Meghan, author.
Strategic social media : from marketing to social change / L. Meghan Mahoney and Tang Tang.
Chichester, West Sussex : Wiley-Blackwell, 2017.
1 online resource (360 pages) : illustrations (some color)
text rdacontent
computer rdamedia
online resource rdacarrier
Includes bibliographical references and index.
Description based on online resource; title from PDF title page (ebrary, viewed October 10, 2016).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Internet marketing.
Social media Economic aspects.
Social change.
Electronic books.
Tang, Tang, author.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4690031 Click to View
language English
format eBook
author Mahoney, L. Meghan,
Tang, Tang,
spellingShingle Mahoney, L. Meghan,
Tang, Tang,
Strategic social media : from marketing to social change /
author_facet Mahoney, L. Meghan,
Tang, Tang,
Tang, Tang,
author_variant l m m lm lmm
t t tt
author_role VerfasserIn
VerfasserIn
author2 Tang, Tang,
author2_role TeilnehmendeR
author_sort Mahoney, L. Meghan,
title Strategic social media : from marketing to social change /
title_sub from marketing to social change /
title_full Strategic social media : from marketing to social change / L. Meghan Mahoney and Tang Tang.
title_fullStr Strategic social media : from marketing to social change / L. Meghan Mahoney and Tang Tang.
title_full_unstemmed Strategic social media : from marketing to social change / L. Meghan Mahoney and Tang Tang.
title_auth Strategic social media : from marketing to social change /
title_new Strategic social media :
title_sort strategic social media : from marketing to social change /
publisher Wiley-Blackwell,
publishDate 2017
physical 1 online resource (360 pages) : illustrations (some color)
isbn 9781118556948
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.1265 M34 42017
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4690031
illustrated Illustrated
oclc_num 958864983
work_keys_str_mv AT mahoneylmeghan strategicsocialmediafrommarketingtosocialchange
AT tangtang strategicsocialmediafrommarketingtosocialchange
status_str n
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is_hierarchy_title Strategic social media : from marketing to social change /
author2_original_writing_str_mv noLinkedField
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