Fundamentals of school marketing / / Johanna M. Lockhart.
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Place / Publishing House: | Lanham, Maryland : : Rowman & Littlefield,, 2016. |
Year of Publication: | 2016 |
Language: | English |
Online Access: | |
Physical Description: | 1 online resource (155 pages) :; illustrations |
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Table of Contents:
- School marketing: what it is and why it matters
- Getting started
- Marketing research and database marketing
- Marketing communication.