Fundamentals of school marketing / / Johanna M. Lockhart.

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Bibliographic Details
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Place / Publishing House:Lanham, Maryland : : Rowman & Littlefield,, 2016.
Year of Publication:2016
Language:English
Online Access:
Physical Description:1 online resource (155 pages) :; illustrations
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Table of Contents:
  • School marketing: what it is and why it matters
  • Getting started
  • Marketing research and database marketing
  • Marketing communication.