Social media ethics made easy : : how to comply with FTC guidelines /

Social media ethics made easy : : how to comply with FTC guidelines / / Joseph W. Barnes.

When you go to buy a product online, book travel, or research a service, do you read the customer reviews? Do you count on those reviews to be from real customers? If you said, yes, then you are like most of us. The problem is that today's reviews have been infiltrated with fake reviews and fak...

Full description

Saved in:
Bibliographic Details
Superior document:Giving voice to values on business ethics and corporate social responsibility collection,
VerfasserIn:
Barnes, Joseph W.,
Place / Publishing House:New York, New York (222 East 46th Street, New York, NY 10017) : : Business Expert Press,, 2016.
Year of Publication:2016
Edition:First edition.
Language:English
Series:Giving voice to values on business ethics and corporate social responsibility collection.
Online Access:
Physical Description:1 online resource (xiv, 104 pages)
Tags: Add Tag
No Tags, Be the first to tag this record!
Table of Contents:
  • 1. The social, digital, and mobile landscape
  • 2. Defining social media
  • 3. Defining ethics
  • 4. Why this book is necessary: the evidence
  • 5. Why we need ethics policies and guidelines
  • 6. The Federal Trade Commission steps in
  • 7. How to create a social media policy: what to consider
  • 8. Steps to create a social media ethics policy
  • 9. The legal backlash
  • 10. Emerging/future issues
  • 11. What you can do to make a difference
  • 12. Sample social media ethics policies
  • Reference
  • Index.

Similar Items