Demand forecasting for managers / / Stephan Kolassa, Enno Siemsen.

• Superior document: Supply and operations management collection,
• VerfasserIn: Kolassa, Stephan.,; Siemsen, Enno.,
• TeilnehmendeR: Siemsen, Enno.,
• Place / Publishing House: New York, New York (222 East 46th Street, New York, NY 10017) : : Business Expert Press,, 2016.
• Year of Publication: 2016
• Edition: First edition.
• Language: English
• Series: Supply and operations management collection.
• Physical Description: 1 online resource (158 pages)
• Bibliography: Includes bibliographical references (pages 147-153) and index.
• ISBN: 9781606495025; 9781606495032
• ISSN: 2156-8200
• Access: Access restricted to authorized users and institutions.
• Hierarchical level: Monograph
• Statement of Responsibility: Stephan Kolassa, Enno Siemsen.

Most decisions and plans in a firm require a forecast. Not matching supply with demand can make or break any business, and that is why forecasting is so invaluable. Forecasting can appear as a frightening topic with many arcane equations to master. We therefore start out from the very basics and provide a nontechnical overview of common forecasting techniques as well as organizational aspects of creating a robust forecasting process. We also discuss how to measure forecast accuracy to hold people accountable and guide continuous improvement. This book does not require prior knowledge of higher mathematics, statistics, or operations research. It is designed to serve as a first introduction to the nonexpert, such as a manager overseeing a forecasting group, or an MBA student who needs to be familiar with the broad outlines of forecasting without specializing in it.