Counting on communication : the Uganda nutrition and early childhood development project /

Counting on communication : the Uganda nutrition and early childhood development project / / Cecilia Cabanero-Verzosa.

The Uganda Nutrition and Early Childhood Development Project was one of the World Bank's first projects to demonstrate the value-added of strategic communication. The strategic communication component developed for this project included the use of formative research about values and attitudes w...

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Superior document:World Bank working paper ; no. 59
:
ProQuest (Firm)
Cabanero-Verzosa, Cecilia.
TeilnehmendeR:
ProQuest (Firm)
Year of Publication:2005
Language:English
Series:World Bank working paper ; no. 59.
Online Access:
Physical Description:vii, 41 p.
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ctrlnum (MiAaPQ)500459369
(Au-PeEL)EBL459369
(CaPaEBR)ebr10082383
(CaONFJC)MIL16888
(OCoLC)70742864
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record_format marc
spelling Cabanero-Verzosa, Cecilia.
Counting on communication [electronic resource] : the Uganda nutrition and early childhood development project / Cecilia Cabanero-Verzosa.
Washington, D.C. : World Bank, c2005.
vii, 41 p.
World Bank working paper ; no. 59
Includes bibliographical references.
The Uganda Nutrition and Early Childhood Development Project was one of the World Bank's first projects to demonstrate the value-added of strategic communication. The strategic communication component developed for this project included the use of formative research about values and attitudes with respect to child rearing, in order to develop and test effective messages. The communication strategy was developed in a highly participatory manner and included nurturing a team of champions for the project among policymakers, district officials, community leaders, and grassroots organizations to advocate for the project. It also included two-way communication activities developed to address the practices and behaviors that would need to be changed in order for the project to be successful, rather than merely disseminating messages based on assumptions of project benefits.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Health promotion Uganda.
Malnutrition in children Uganda Prevention.
Economic assistance Uganda.
Health, Nutrition, and Population.
Social and Cultural Issues.
Electronic books.
ProQuest (Firm)
World Bank working paper ; no. 59.
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=459369 Click to View
language English
format Electronic
eBook
author Cabanero-Verzosa, Cecilia.
spellingShingle Cabanero-Verzosa, Cecilia.
Counting on communication the Uganda nutrition and early childhood development project /
World Bank working paper ;
author_facet Cabanero-Verzosa, Cecilia.
ProQuest (Firm)
ProQuest (Firm)
author_variant c c v ccv
author2 ProQuest (Firm)
author2_role TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Cabanero-Verzosa, Cecilia.
title Counting on communication the Uganda nutrition and early childhood development project /
title_sub the Uganda nutrition and early childhood development project /
title_full Counting on communication [electronic resource] : the Uganda nutrition and early childhood development project / Cecilia Cabanero-Verzosa.
title_fullStr Counting on communication [electronic resource] : the Uganda nutrition and early childhood development project / Cecilia Cabanero-Verzosa.
title_full_unstemmed Counting on communication [electronic resource] : the Uganda nutrition and early childhood development project / Cecilia Cabanero-Verzosa.
title_auth Counting on communication the Uganda nutrition and early childhood development project /
title_new Counting on communication
title_sort counting on communication the uganda nutrition and early childhood development project /
series World Bank working paper ;
series2 World Bank working paper ;
publisher World Bank,
publishDate 2005
physical vii, 41 p.
isbn 0821362690 (electronic bk.)
callnumber-first R - Medicine
callnumber-subject RA - Public Medicine
callnumber-label RA552
callnumber-sort RA 3552 U33 C33 42005
genre Electronic books.
genre_facet Electronic books.
geographic_facet Uganda.
Uganda
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=459369
illustrated Not Illustrated
dewey-hundreds 300 - Social sciences
dewey-tens 350 - Public administration & military science
dewey-ones 353 - Specific fields of public administration
dewey-full 353.6274096761
dewey-sort 3353.6274096761
dewey-raw 353.6274096761
dewey-search 353.6274096761
oclc_num 70742864
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hierarchy_parent_title World Bank working paper ; no. 59
hierarchy_sequence no. 59.
is_hierarchy_title Counting on communication the Uganda nutrition and early childhood development project /
container_title World Bank working paper ; no. 59
author2_original_writing_str_mv noLinkedField
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