Matching services to markets : : the role of the human sensorium in shaping service-intensive markets /

Matching services to markets : : the role of the human sensorium in shaping service-intensive markets / / H.B. Casanova.

Every creature builds its niche in engagement with its environment. Such engagements, repeated over time, invariably result in stable exchanges supporting a particular species. Every species maintains its exchanges using its unique sensorium, its own aggregated set of sensory channels it uses to see...

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Bibliographic Details
Superior document:Service systems and innovations in business and society collection,
VerfasserIn:
Casanova, H. B.,
Place / Publishing House:New York, New York (222 East 46th Street, New York, NY 10017) : : Business Expert Press,, 2016.
Year of Publication:2016
Edition:First edition.
Language:English
Series:Service systems and innovations in business and society collection.
Online Access:
Physical Description:1 online resource (xix, 108 pages) :; illustrations.
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Table of Contents:
  • 1. Mapping a course into markets
  • 2. And the answer is: exchanges
  • 3. Markets
  • 4. Time-invariant market structure
  • 5. Interim conclusions
  • Appendix A. The sensorium cascades into markets
  • Appendix B. The roots of market structure in biology and sociobiology
  • Appendix C. Cycles between production, finance, and market strategy at IBM
  • Appendix D. Glossary, keywords, and special terms
  • References
  • Index.

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