The News Release and Media Relation Management in the Omnimedia Era (The Practice Series for News Spokesmen) (Chinese Edition)全媒体时代的新闻发布和媒体关系管理（新闻发言人实务丛书）（中文版）.
The News Release and Media Relation Management in the Omnimedia Era comprehensively and systematically introduces the development of governmental news release both in the last century of the west and the last decade of China from three aspects, including theoretical and practical innovations of the...
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| Place / Publishing House: | Beijing : : China Intercontinental Press,, 2014. {copy}2014. |
| Year of Publication: | 2014 |
| Language: | Chinese |
| Online Access: | |
| Physical Description: | 1 online resource (173 pages) |
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| Summary: | The News Release and Media Relation Management in the Omnimedia Era comprehensively and systematically introduces the development of governmental news release both in the last century of the west and the last decade of China from three aspects, including theoretical and practical innovations of the news release system, the new role of news spokesmen, and practice of news release and media relation management in the omnimedia era. This book intends to provide guidance on the practice and policies for promoting the effectiveness of news release in the omnimedia era, as well as an prospect for the reform of news release. This book embodies richly both theory, rules, globalization and practice, concrete cases and Chinese experience, making it perfect as a reference book for government officials, business managers, directors of social organizations and news spokesmen, a textbook for courses and training programs in high education, as well as a guide-book for readers who concern about China's political and social changes and wishes to know more about this subject in general. |
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| ISBN: | 9787508527130 |
| Hierarchical level: | Monograph |