Museum branding : : how to create and maintain image, loyalty, and support / / Margot Wallace.
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Place / Publishing House: | Lanham, Maryland : : Rowman & Littlefield,, 2016. 2016 |
Year of Publication: | 2016 |
Edition: | Second edition. |
Language: | English |
Online Access: | |
Physical Description: | 1 online resource (341 pages) :; color illustrations, photographs |
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LEADER | 02073nam a2200493 i 4500 | ||
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001 | 5004453699 | ||
003 | MiAaPQ | ||
005 | 20200520144314.0 | ||
006 | m o d | | ||
007 | cr cnu|||||||| | ||
008 | 160416t20162016mduao ob 001 0 eng d | ||
020 | |z 9781442263444 | ||
020 | |z 9781442263451 | ||
020 | |a 9781442263468 (e-book) | ||
035 | |a (MiAaPQ)5004453699 | ||
035 | |a (Au-PeEL)EBL4453699 | ||
035 | |a (CaPaEBR)ebr11175950 | ||
035 | |a (CaONFJC)MIL906653 | ||
035 | |a (OCoLC)945613361 | ||
040 | |a MiAaPQ |b eng |e rda |e pn |c MiAaPQ |d MiAaPQ | ||
043 | |a n-us--- | ||
050 | 4 | |a AM11 |b .W35 2016 | |
082 | 0 | |a 069.068 |2 23 | |
100 | 1 | |a Wallace, Margot A., |d 1941- |e author. | |
245 | 1 | 0 | |a Museum branding : |b how to create and maintain image, loyalty, and support / |c Margot Wallace. |
250 | |a Second edition. | ||
264 | 1 | |a Lanham, Maryland : |b Rowman & Littlefield, |c 2016. | |
264 | 4 | |c 2016 | |
300 | |a 1 online resource (341 pages) : |b color illustrations, photographs | ||
336 | |a text |2 rdacontent | ||
337 | |a computer |2 rdamedia | ||
338 | |a online resource |2 rdacarrier | ||
504 | |a Includes bibliographical references at the end of each chapters and index. | ||
588 | |a Description based on print version record. | ||
590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
650 | 0 | |a Museums |z United States |x Management. | |
650 | 0 | |a Museums |x Public relations |z United States. | |
650 | 0 | |a Business names |z United States. | |
650 | 0 | |a Branding (Marketing) |z United States. | |
650 | 0 | |a Museum attendance |z United States. | |
655 | 4 | |a Electronic books. | |
776 | 0 | 8 | |i Print version: |a Wallace, Margot A, 1941- |t Museum branding : how to create and maintain image, loyalty, and support. |b Second edition. |d Lanham, Maryland : Rowman & Littlefield, c2016 |h x, 329 pages |z 9781442263444 |w 2015046133 |
797 | 2 | |a ProQuest (Firm) | |
856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4453699 |z Click to View |