Marketing on a shoestring budget : : a guide for small museums and historic sites / / Deborah Pitel.
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| Superior document: | American Association for State and Local History book series |
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| VerfasserIn: | |
| Place / Publishing House: | Lanham, MD : : Rowman & Littlefield,, [2016] 2016 |
| Year of Publication: | 2016 |
| Language: | English |
| Series: | American Association for State and Local History book series.
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| Online Access: | |
| Physical Description: | 1 online resource (185 pages) :; illustrations. |
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Table of Contents:
- Marketing basics
- Lay the foundation and build a brand
- Find your audience and make a plan
- Press releases, print media, radio, & tv
- Creating and maintaining a website
- Email newsletters, marketing, and Internet advertising
- Social media
- Social media platforms
- Blogging and business partnerships
- More marketing tips and tricks.