Information marketing

Information marketing / Jennifer Rowley.

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ProQuest (Firm)
Rowley, J. E.
TeilnehmendeR:
ProQuest (Firm)
Year of Publication:2006
Edition:2nd ed.
Language:English
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Physical Description:xvi, 228 p. :; ill.
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record_format marc
spelling Rowley, J. E.
Information marketing [electronic resource] / Jennifer Rowley.
2nd ed.
Aldershot, England ; Burlington, VT : Ashgate, c2006.
xvi, 228 p. : ill.
Includes bibliographical references and index.
Marketing -- The information marketplace -- Customers -- Information products and services -- Building customer relationships -- Branding and corporate identity -- Marketing communications -- Price and pricing policy -- Collecting marketing data -- Marketing strategy and planning.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Information services Marketing.
Information services industry.
Electronic books.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=429835 Click to View
language English
format Electronic
eBook
author Rowley, J. E.
spellingShingle Rowley, J. E.
Information marketing
Marketing -- The information marketplace -- Customers -- Information products and services -- Building customer relationships -- Branding and corporate identity -- Marketing communications -- Price and pricing policy -- Collecting marketing data -- Marketing strategy and planning.
author_facet Rowley, J. E.
ProQuest (Firm)
ProQuest (Firm)
author_variant j e r je jer
author2 ProQuest (Firm)
author2_role TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Rowley, J. E.
title Information marketing
title_full Information marketing [electronic resource] / Jennifer Rowley.
title_fullStr Information marketing [electronic resource] / Jennifer Rowley.
title_full_unstemmed Information marketing [electronic resource] / Jennifer Rowley.
title_auth Information marketing
title_new Information marketing
title_sort information marketing
publisher Ashgate,
publishDate 2006
physical xvi, 228 p. : ill.
edition 2nd ed.
contents Marketing -- The information marketplace -- Customers -- Information products and services -- Building customer relationships -- Branding and corporate identity -- Marketing communications -- Price and pricing policy -- Collecting marketing data -- Marketing strategy and planning.
callnumber-first H - Social Science
callnumber-subject HD - Industries, Land Use, Labor
callnumber-label HD9999
callnumber-sort HD 49999 I492 R69 42006
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=429835
illustrated Illustrated
dewey-hundreds 000 - Computer science, information & general works
dewey-tens 020 - Library & information sciences
dewey-ones 025 - Library operations
dewey-full 025.04068/8
dewey-sort 225.04068 18
dewey-raw 025.04068/8
dewey-search 025.04068/8
oclc_num 437113692
work_keys_str_mv AT rowleyje informationmarketing
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is_hierarchy_title Information marketing
author2_original_writing_str_mv noLinkedField
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