Marketing and multicultural diversity / edited by C.P. Rao.
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| Superior document: | New perspectives in marketing |
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| Year of Publication: | 2006 |
| Language: | English |
| Series: | New perspectives in marketing series.
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| Online Access: | |
| Physical Description: | xii, 275 p. :; ill. |
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| Bibliography: | Includes bibliographical references (p. [265]-268) and index. |
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| ISBN: | 0754643263 (alk. paper) |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | edited by C.P. Rao. |