Sold American : consumption and citizenship, 1890-1945 / / Charles F. McGovern.
Saved in:
| : | |
|---|---|
| TeilnehmendeR: | |
| Year of Publication: | 2006 |
| Language: | English |
| Online Access: | |
| Physical Description: | xv, 536 p. :; ill. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Table of Contents:
- Advertisers and consumers, 1890-1930
- The nationalization of consumers : the political language of American advertising, 1890-1930
- Making consumption American : advertisers, consumers, and national identity
- Social science and the pragmatic consumer, 1890-1928
- The science of purchasing
- Redefining consumption at consumers' research
- Consumer professionals in the Depression
- The American way of life : folklores of capitalism, 1935-1939
- Fighting for the American way : consumption and Americanism, 1935-1945.