Wine positioning : : a handbook with 30 case studies of wine brands and wine regions in the world /

Wine positioning : : a handbook with 30 case studies of wine brands and wine regions in the world / / Pierre Mora.

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Bibliographic Details
Superior document:Management for Professionals,
VerfasserIn:
Mora, Pierre,
Place / Publishing House:Cham, Switzerland : : Springer,, 2016.
2016
Year of Publication:2016
Language:English
Series:Management for professionals.
Online Access:
Physical Description:1 online resource (225 pages).
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ctrlnum (MiAaPQ)5004179469
(Au-PeEL)EBL4179469
(CaPaEBR)ebr11123728
(CaONFJC)MIL877230
(OCoLC)930703308
collection bib_alma
record_format marc
spelling Mora, Pierre, author.
Wine positioning : a handbook with 30 case studies of wine brands and wine regions in the world / Pierre Mora.
Cham, Switzerland : Springer, 2016.
2016
1 online resource (225 pages).
text rdacontent
computer rdamedia
online resource rdacarrier
Management for Professionals, 2192-810X
Includes bibliographical references at the end of each chapters and index.
Description based on online resource; title from PDF title page (ebrary, viewed December 16, 2015).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Wine tourism Case studies.
Advertising Wine.
Wine industry Management Case studies.
Electronic books.
Print version: Mora, Pierre. Wine positioning : a handbook with 30 case studies of wine brands and wine regions in the world. Cham, Switzerland : Springer, c2016 xii, 219 pages Management for professionals. 9783319244792
ProQuest (Firm)
Management for professionals.
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4179469 Click to View
language English
format eBook
author Mora, Pierre,
spellingShingle Mora, Pierre,
Wine positioning : a handbook with 30 case studies of wine brands and wine regions in the world /
Management for Professionals,
author_facet Mora, Pierre,
author_variant p m pm
author_role VerfasserIn
author_sort Mora, Pierre,
title Wine positioning : a handbook with 30 case studies of wine brands and wine regions in the world /
title_sub a handbook with 30 case studies of wine brands and wine regions in the world /
title_full Wine positioning : a handbook with 30 case studies of wine brands and wine regions in the world / Pierre Mora.
title_fullStr Wine positioning : a handbook with 30 case studies of wine brands and wine regions in the world / Pierre Mora.
title_full_unstemmed Wine positioning : a handbook with 30 case studies of wine brands and wine regions in the world / Pierre Mora.
title_auth Wine positioning : a handbook with 30 case studies of wine brands and wine regions in the world /
title_new Wine positioning :
title_sort wine positioning : a handbook with 30 case studies of wine brands and wine regions in the world /
series Management for Professionals,
series2 Management for Professionals,
publisher Springer,
publishDate 2016
physical 1 online resource (225 pages).
isbn 9783319244815 (e-book)
9783319244792
issn 2192-810X
callnumber-first T - Technology
callnumber-subject TP - Chemical Technology
callnumber-label TP548
callnumber-sort TP 3548.5 T68 M673 42016
genre Electronic books.
genre_facet Case studies.
Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4179469
illustrated Not Illustrated
dewey-hundreds 600 - Technology
dewey-tens 660 - Chemical engineering
dewey-ones 663 - Beverage technology
dewey-full 663.2
dewey-sort 3663.2
dewey-raw 663.2
dewey-search 663.2
oclc_num 930703308
work_keys_str_mv AT morapierre winepositioningahandbookwith30casestudiesofwinebrandsandwineregionsintheworld
status_str n
ids_txt_mv (MiAaPQ)5004179469
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(OCoLC)930703308
hierarchy_parent_title Management for Professionals,
is_hierarchy_title Wine positioning : a handbook with 30 case studies of wine brands and wine regions in the world /
container_title Management for Professionals,
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