Future savvy : identifying trends to make better decisions, manage uncertainty, and profit from change / / Adam Gordon.

• Author: ProQuest (Firm); Gordon, Adam, 1964-
• TeilnehmendeR: ProQuest (Firm)
• Year of Publication: 2009
• Language: English
• Physical Description: x, 294 p. :; ill.

Table of Contents

Recognizing forecast intentions -- The quality of information : how good is the data? -- Bias traps : how and why interpretations are spun -- Zeitgeist and perception : how we can't escape our own mind -- The power of user utility : how consumers drive and block change -- Drivers, blockers, and trends -- The limits of quantitative forecasting -- A systems perspective in forecasting -- Alternative futures : how it's better to be vaguely right than exactly wrong -- Applying forecast filtering -- Questions to ask of any forecast.