The role of emotions in preventative health communication / / Jessica Gall Myrick.
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| Place / Publishing House: | Lanham : : Lexington Books,, [2015] 2015 |
| Year of Publication: | 2015 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (313 pages) |
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Table of Contents:
- Introduction : emotions and preventative health communication
- Theoretical foundations
- Fear
- Guilt
- Anger
- Sadness
- Humor
- Pride
- Interest
- Hope
- Elevation
- Health campaigns
- Health journalism
- Health information seeking
- Ehealth
- Conclusion : future directions for research on emotions and prevention-focused health messages.