Game-changing strategies : how to create new market space in established industries by breaking the rules / / Constantinos C. Markides.
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| TeilnehmendeR: | |
| Year of Publication: | 2008 |
| Edition: | 1st ed. |
| Language: | English |
| Online Access: | |
| Physical Description: | xxv, 222 p. :; ill. |
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| Bibliography: | Includes bibliographical references (p. 205-210) and index. |
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| ISBN: | 9780470276877 (cloth) 0470276878 (cloth) |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Constantinos C. Markides. |