Sixty to zero : an inside look at the collapse of General Motors, and the Detroit auto industry / / Alex Taylor III ; foreword by Mike Jackson.
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| Year of Publication: | 2010 |
| Language: | English |
| Online Access: | |
| Physical Description: | xv, 254 p. |
| Notes: | Includes index. |
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Table of Contents:
- GM at the peak
- Growing up in the car-crazy fifties
- Cracks in GM's edifice
- Insecure colossus: the Roger Smith era
- Ford speeds up
- The Saturn moonshot
- Lee Iacocca, blemishes and all
- Bob Stempel and the crisis of '92
- Jack Smith's unfinished revolution
- Bob Eaton's big score
- GM on cruise control
- Succession battles at Ford
- Wagoner takes over
- Nasser, Ford, and Mulally
- The legend of Lutz
- The uneven legacy of Lee
- GM's inexorable collapse
- The end of the road.