The daily you : how the new advertising industry is defining your identity and your worth / / Joseph Turow.

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Year of Publication:2011
Language:English
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Physical Description:xi, 234 p.
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100 1 |a Turow, Joseph. 
245 1 4 |a The daily you  |h [electronic resource] :  |b how the new advertising industry is defining your identity and your worth /  |c Joseph Turow. 
260 |a New Haven :  |b Yale University Press,  |c c2011. 
300 |a xi, 234 p. 
504 |a Includes bibliographical references and index. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Consumer profiling. 
650 0 |a Marketing  |x Technological innovations. 
650 0 |a Customer services  |x Technological innovations. 
650 0 |a Advertising. 
655 4 |a Electronic books. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3420778  |z Click to View